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Tuesday, August 28, 2012
A tot paws at the pages of a magazine as if was an Apple iPad, in this terrifying glimpse into a future where print publishing is confusing – or just plain redundant.
In vain the baby tries to zoom in on the page like on a portable tablet computer.
But frustration mounts and the mag is abandoned - to the dust heap of history, the video seems to imply.
According to the parent who shot the clip the reason is that a magazine is an iPad that does not work.
Pages made from paper belong to a technology past which the wee star of this video simply does not comprehend.
This insight into the mind of a digital native will be disturbing for readers who enjoy mags and papers.
Is this humble tribute to Steve Jobs a sign that publications as objects you can hold are surely doomed?
Or is it propaganda by a modern day book-burner who is a fully paid-up member of the cult of the deceased Apple genius?
Branding mags broken and useless in cut scenes hints at the creators position on the matter.
Meanwhile, using computer terms like codes and OS to describe humans posits a future where we all are slightly less human, thanks to the march of technology.
In hushed terms the video concludes with Steve Jobs has coded a part of her OS.
It is a powerful display of digitals change-making power.
But people are not gadgets, as anyone whos read Jaron Lanier (inventor of virtual reality) knows.