December 8 2013 Latest news:
Friday, October 4, 2013
More than half of Londoners think the capital could do with its own logo, a YouGov poll has found.
• Diverse (61 per cent)
• Creative (31 per cent)
• Proud (26 per cent)
• Resilient (19 per cent)
• Tolerant (18 per cent)
• Aggressive (16 per cent)
• Ambitious (14 per cent)
• Freedom (14 per cent)
Research also found that “diverse” is the word most capital-dwellers believe best describes the UK’s biggest city.
While 31 per cent of those quizzed thought London was fine logo-less, 51 per cent disagreed, believing the city should follow other capitals including New York, Berlin, Prague and Madrid in having its own insignia.
But Londoners are undecided what might feature on any such logo. The poll, conducted by YouGov on behalf of brand consultancy Landor Associates, found popular London icons included Big Ben (33 per cent), London Buses (16 per cent), Tower Bridge (13 per cent), the London Underground logo (12 per cent).
Just 10 of the 1,000 questioned described the Shard as an iconic London landmark, and no one opted for the Olympic Stadium.
The survey also asked for Londoners’ three words they felt defined the capital, with “diverse”, “creative” and “proud” coming out on top.