You're going to need a bigger hammer (Photo by Peter Macdiarmid/Getty Images for SKODA)
No seriously. Although it looks more like something a Bond villain would do to elaborately bump someone off, and is clearly a sure fire way of ruining a rugged little SUV, this promotional stunt by Skoda was actually about us.
A press release from the Czech cheap car maker said the reason one of its brand new Yeti Outdoor vehicles was encased in ice next to the West End piazza was to illustrate some research findings.
Skoda said data revealed 80 per cent of Brits admit to craving more excitement in their lives, with 8 in 10 admitting to feeling stuck in a rut.
Apparently 50 per cent of us told to the survey we aren’t living our lives to the full, and one in three Brits even admitted to dreaming of escaping their current life at least once a week, with more than one in 20 admitting to having these thoughts every single day.
It's probably not the weirdest thing to appear in Covent Garden (Photo by Peter Macdiarmid/Getty Images for SKODA)
Unfortunately I’m not sure how much of that comes across to you when you stare at the cold red Yeti, looking rather forlorn in its icy box in Covent Garden this morning. Maybe that’s the point.
Chelsea Old Town Hall will be the venue for the renowned Desire Fair from 6-8 March 2015. This stunning mixed media jewellery and silversmithing event where visitors can purchase direct from contemporary designer makers selected from the best in the UK is an event not to be missed.