April 24 2014 Latest news:
Thursday, July 4, 2013
A collaboration between a coffee firm and a photojournalist will showcase the farmers and communities from around the world who grow its products at an exhibition in Kew Gardens.
The ‘Soul of Coffee’ event is an artistic venture by Nespresso and REZA to celebrate the 10th anniversary of the firm’s AAA Sustainable Quality Program to guarantee the source of its products.
It has been designed to portray and pay tribute to the individuals from Colombia, Brazil, Guatemala, Ethiopia and India who are part of the program, which is based on a direct relationship with individual farm communities to help improve their standard of living.
During a four month journey through Nespresso countries of origin, award-winning photographer REZA tried to capture the inner passion of the dedicated coffee producers.
He said: “I hope that this photographic testimony will allow each individual and visitor to Kew Gardens to see the faces of the human beings who contributed to the making of their daily cup of coffee.”
The outdoor photography exhibition is being hosted as part of Kew’s IncrEdibles festival. It opens on Friday, July 12 and runs until November.
There is also a multi-media experience and exhibition of Nespresso coffee farming available to all visitors to the gardens in south west London.