Comedian Steve Coogan as Alan Partridge, who is set to feature in his first movie. Photo: Yui Mok/PA Wire

In a plot which somewhat mirrors the life of his co-creator Steve Coogan, spoof chat show host and radio DJ Alan Partridge will take on a media giant in his first movie.

Armando Iannucci has revealed the highly anticipated Partridge film see the hapless presenter doing battle when his local digital TV channel is taken over and renamed Shape.

The plot comes in the wake of Coogan taking his own stand against the media and pursuing a legal action against News International for phone hacking.

The case was settled earlier this year, but the star - whose company has gone on to sign a deal with Sky - has continued to be vocal about media intrusion.

Writer-director Iannucci said: “Alan is in Norwich. It’s not ‘Alan goes to Hollywood’; it’s not ‘Alan invaded by aliens’ or anything like that.

“He’s on North Norfolk Digital, which is taken over by a bigger media conglomerate and has it’s name changed to Shape. And that kicks everything off.”

He added the script was being finalised and the film would begin production at the end of the year or early in 2013.