Guide picks out London’s best shopping hotspots

11:19 08 May 2013

Tracy Rose and Russell Rose at the launch of the third edition of Fashion Fabulous London. Picture: Simon Jacobs

Tracy Rose and Russell Rose at the launch of the third edition of Fashion Fabulous London. Picture: Simon Jacobs

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The West End, Belgravia, Notting Hill Gate and Brick Lane are among the capital’s best shopping districts, according to a new guide.

Fashion Fabulous London’s top 10 shopping districts 2013

1. West End

2. Belgravia

3. Notting Hill Gate

4. Brick Lane/Spitalfields

5. Chelsea

6. Bethnal Green

7. Covent Garden

8. Shepherd’s Bush

9. Islington

10. Shoreditch and Camden

Fashion Fabulous London, which picks out and reviews the top shops in London, has just released its third edition.

Compiled by Tracy Rose and Russell Rose, the list of top shopping destinations was formed after mystery shopper visits were made to 1,000 retailers across London.

New entries include designer-run boutique Antoni & Alison in Farringdon and rising vintage outlet Emporium in Greenwich.

The West End tops the list of London districts with the most retailers in the Top 200, but new neighbourhoods have arrived in the Top 10 shopping districts.

Shepherd’s Bush, at number eight in the list, has been boosted from last year’s 11th position by the presence of fashion destination Westfield London.

Kensington has been pushed out of the top 10, with Shoreditch and Camden taking joint 10th place in the list.

Tracy said: “The West End remains London and the UK’s retail heart. However, we found from our visits across the city that lavish outlets and high-end service is far from limited to the boutiques of Bond Street and Savile Row.

“We are finding that retailers further afield in the capital are increasingly improving the quality of the customer experience, even in the current economic climate.

“We particularly enjoy the experience offered by designer-run boutiques, where the customer can meet the creators of the items on sale. Being myself both a fashion designer and an avid shopper, I appreciate how much consumers value knowing about how their clothes were made.”

Each of the top retailers reviewed in Fashion Fabulous London received a rating out of five shopping bags on choice, service and wow factor.

Russell said: “We hope that this year’s guide will be the perfect companion for fashion-lovers looking for either high-end or high street shops. Whether you’re looking for shoes or handbags, we’ve taken the leg work out of finding the best stockists.”

Fashion Fabulous London is on sale now.

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