New generation showcases creations during London Fashion Week

10:22 19 September 2012

The winner of the Fashion Awareness Direct Fashion Futures 2 competition, Serife Niyazi, with the model showing her design.

The winner of the Fashion Awareness Direct Fashion Futures 2 competition, Serife Niyazi, with the model showing her design.

Archant

Julio Etchart watches as fashion’s future stars present their designs on the final day of London Fashion Week (LFW).

FAD (Fashion Awareness Direct) is a creative charity supporting young people to bridge the gap between education and the fashion industry.

As part of its FAD Fashion Futures 2 (FF2), 6th form students participate in workshops with professionals to gain skills and knowledge, which helps them progress to higher education and on to the workplace.

This year represents a challenging year for charities and local authorities. In spite of cuts in funding, continued demand for places in FF2 from both schools and students proves there is a strong need for initiatives which bring industry and creative young people together. Now more then ever young people are feeling the pressure to make the right career choices, and FAD can support them to do exactly that.

After beating 100 other young people for a place in the second stage of Fashion Futures 2, the FAD finalists faced their biggest challenge yet – to create a collection for the London Fashion Week catwalk in just five days.

Working alongside fashion tutors and student mentors at the University of East London they spent a week in the summer re-drafting ideas, creating patterns from scratch and sewing together their final creations.

FAD’s director Maria Alvarez de Toledo stresses the importance of giving youngsters the chance to catch a glimpse of the way the industry works at an early stage in their studies. She said: “It is vital to put them under ‘real world’ working conditions by pushing them to meet deadlines and to produce quality work to schedule.”

She is also passionate about helping young people to realize their aspirations in these trying times.

The 25 finalists, aged between 16 and 19, are from many boroughs across London and Manchester. Last night they presented their design achievements at the 2012 FAD Junior Awards. They competed for top industry placements in front of a jury panel of retail and design professionals.

The overall winner was Serife Niyazi, from Prendergast Hilly Fields College

She said: “These last few days have been really intense, because you have to get things done well and fast. I’m so thrilled I won, I can’t wait to start my placement and work alongside professional designers. But I am also aware that I have to complete my other subjects at 6th Form and get good grades for next year.”

The finalists also produced an exhibition of their work, complete with sketchbooks showing all the stages of their planning, which added colour and spice in the after-party at the refurbished Africa Centre in Covent Garden.

Related articles

Latest Stories

18:25
The scene outside the Tesco the following morning. [Photograph by John Hercock]

A 58-year-old man was “tarred and feathered” while he lay intoxicated on a bench outside Tesco in Roneo Corner, Romford.

Read more
This Scorpion sub-machine gun was found with a silencer and live ammunition [Photograph from Metropolitan Police]

A sub-machine gun complete with live ammunition has been taken off the streets of London.

Read more
Three people were injured when the black cab crashed outside the Old Bailey  (Photo by Oli Scarff/Getty Images)

Three people have been rushed to hospital after a taxi driver crashed into a pedestrian and a cyclist outside the Old Bailey on Tuesday evening.

Read more

Top Stories

Promotions

Imagine having your own idyllic house in the French countryside - and make it happen! [Photograph by Mike Simler]

Ever dreamed of living in a rural cottage in France with ivy round the door, chickens in your garden, and fresh croissants for breakfast from the local patisserie a short walk away in the nearby village?

Advanced running and training technology for beginners up to elite athletes

If you’re thinking of adding running treadmill to your fitness routine, you’re on the right track! There are several advantages to running on a treadmill versus running outdoors.

Renault-Zoe

The Renault ZOE follows on from the introduction of the electric Fluence ZE and Twizy, but unlike the former, the ZOE was designed from the ground up as an electric vehicle.

Quizzes

Do you fancy yourself as a football ground know-it-all? Try our devilishly difficult quiz!

How well do you know your football stadiums? This brand new quiz from London24 will seperate the men from the boys...

Read more
Do you know your Thames truths from the porkie pies? (Photo by Mike Hewitt/Getty Images)

So, you live (or work) in London, and you think you know the river well.

Read more
Diego Costa of Chelsea exchanges words with Cesc Fabregas (Photo by Chris Brunskill/Getty Images)

Chelsea have made several personnel changes over the course of the summer as they look to mount a squad that can challenge for the title.

Read more