Gorillaz co-creator Jamie Hewlett designs new Absolut limited edition bottle

16:47 30 April 2012

Jamie Hewlett (Photo by Ian West/PA Images)

Jamie Hewlett (Photo by Ian West/PA Images)

PA Archive/Press Association Images

Gorillaz co-creator Jamie Hewlett has been working on a London-inspired design for a new vodka bottle.

The Absolut limited edition bottle features characters that represent a unique take on London’s style and fashion pioneers.

The designer, who also created the comic Tank Girl, has a deep affection for the capital and used London as his inspiration..

“I like London because it’s dirty, it’s crowded,” Hewlett said in the above video.

“I like Londoners and I’ve always found it quite exciting. I find it a quite inspiring place.

“I was always drawn to west London because I was a big fan of The Clash.

“I worked in a studio under Westway and the roof was a section of the motorway.”

Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene.

The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century dandy, through to pinstripe gent, 60s chick, ska , punk and 80s casual.

Click above to see the video in which Hewlett talks about how London shaped his work.

Latest Stories

Yesterday, 15:01
The Back to the Future preview of Secret Cinema has been cancelled

Secret Cinema have cancelled their Back to the Future events until July 31.

Read more
Yesterday, 17:49
The two parts of the chair were inspired by the curves of an anonymous male model [Photo courtesy of Gigi Barker][Photo courtesy of Gigi Barker]

A London designer has created a unique chair designed to look, feel and smell like human skin.

Read more
Yesterday, 12:50
Planned engineering works could affect your journey this weekend.

There is a relatively minor programme of planned closures on the Tube and Overground network this weekend - but they could still affect your journey. Read on for the lowdown.

Read more

Top Stories

Promotions

Renault Zoe

The Renault ZOE follows on from the introduction of the electric Fluence ZE and Twizy, but unlike the former, the Zoe was designed from the ground up as an electric vehicle.

Always wanted to create your own beer? Perfect Pint are giving you the chance.

When no simple way to find Real Ale was at hand, 4 Ale enthusiasts got together to allow anyone with a smart phone to find Real Ale no matter where they happened to be, this was the birth of the Perfect Pint app.

The Week subscription offer

London24 have partnered up with The Week magazine to offer you a complimentary issue – delivered free to your door.

Quizzes

How much do you really know about QPR legends like Les Ferdinand? Picture: Neal Simpson/EMPICS Sport

Test your knowledge of QPR’s greatest players with our fantastic legends quiz.

Read more
How much do you know about films in London? (Photo by Fox Photos/Getty Images)

Do you know your Lock Stock from your Long Good Friday, Sliding Doors from Shakespeare in Love?

Read more
How much about this great city do you really know? Take our true Londoner quiz and find out (Photo by Matt Cardy/Getty Images)

Do you know your apples from your pears? Take our Cockney quiz and see how much of a Londoner you really are.

Read more