Gorillaz co-creator Jamie Hewlett designs new Absolut limited edition bottle

16:47 30 April 2012

Jamie Hewlett (Photo by Ian West/PA Images)

Jamie Hewlett (Photo by Ian West/PA Images)

PA Archive/Press Association Images

Gorillaz co-creator Jamie Hewlett has been working on a London-inspired design for a new vodka bottle.

The Absolut limited edition bottle features characters that represent a unique take on London’s style and fashion pioneers.

The designer, who also created the comic Tank Girl, has a deep affection for the capital and used London as his inspiration..

“I like London because it’s dirty, it’s crowded,” Hewlett said in the above video.

“I like Londoners and I’ve always found it quite exciting. I find it a quite inspiring place.

“I was always drawn to west London because I was a big fan of The Clash.

“I worked in a studio under Westway and the roof was a section of the motorway.”

Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene.

The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century dandy, through to pinstripe gent, 60s chick, ska , punk and 80s casual.

Click above to see the video in which Hewlett talks about how London shaped his work.

Latest Stories

15:01
The Back to the Future preview of Secret Cinema has been cancelled

Secret Cinema have cancelled their Back to the Future event for the third night running.

Read more
Planned engineering works could affect your journey this weekend.

There is a relatively minor programme of planned closures on the Tube and Overground network this weekend - but they could still affect your journey. Read on for the lowdown.

Read more
The woman told officers she was raped after a man approached her from behind in Charnwood Road in Uxbridge this morning (Picture: Google StreetView)

A woman was raped by as she walked along a quiet residential street in Uxbridge in the early hours of this morning, say police.

Read more

Top Stories

Promotions

Renault Zoe

The Renault ZOE follows on from the introduction of the electric Fluence ZE and Twizy, but unlike the former, the Zoe was designed from the ground up as an electric vehicle.

Always wanted to create your own beer? Perfect Pint are giving you the chance.

When no simple way to find Real Ale was at hand, 4 Ale enthusiasts got together to allow anyone with a smart phone to find Real Ale no matter where they happened to be, this was the birth of the Perfect Pint app.

The Week subscription offer

London24 have partnered up with The Week magazine to offer you a complimentary issue – delivered free to your door.

Quizzes

How much do you really know about QPR legends like Les Ferdinand? Picture: Neal Simpson/EMPICS Sport

Test your knowledge of QPR’s greatest players with our fantastic legends quiz.

Read more
How much do you know about films in London? (Photo by Fox Photos/Getty Images)

Do you know your Lock Stock from your Long Good Friday, Sliding Doors from Shakespeare in Love?

Read more
How much about this great city do you really know? Take our true Londoner quiz and find out (Photo by Matt Cardy/Getty Images)

Do you know your apples from your pears? Take our Cockney quiz and see how much of a Londoner you really are.

Read more
Guess the manager quiz. Here's a hint, it's not these four.

The managerial merry-go-round spins quickly these days so do you think you’ve got the knowledge to recognise the faces of all these football bosses?

Read more
A normal day at London Liverpool Street station

This quiz is for people who think they know the Tube and rail inside out.

Read more