Gorillaz co-creator Jamie Hewlett designs new Absolut limited edition bottle

16:47 30 April 2012

Jamie Hewlett (Photo by Ian West/PA Images)

Jamie Hewlett (Photo by Ian West/PA Images)

PA Archive/Press Association Images

Gorillaz co-creator Jamie Hewlett has been working on a London-inspired design for a new vodka bottle.

The Absolut limited edition bottle features characters that represent a unique take on London’s style and fashion pioneers.

The designer, who also created the comic Tank Girl, has a deep affection for the capital and used London as his inspiration..

“I like London because it’s dirty, it’s crowded,” Hewlett said in the above video.

“I like Londoners and I’ve always found it quite exciting. I find it a quite inspiring place.

“I was always drawn to west London because I was a big fan of The Clash.

“I worked in a studio under Westway and the roof was a section of the motorway.”

Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene.

The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century dandy, through to pinstripe gent, 60s chick, ska , punk and 80s casual.

Click above to see the video in which Hewlett talks about how London shaped his work.

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Don't Miss...

What is this?

Near You Now

Competitions

Get your hands on some fresh trainers!

Need some new shoes to head to work or some new heels for a night on the cobbles? London24 has teamed up with online retailer Sole Trader to offer £100 worth of shoes to one lucky reader.

Read more
Take in the stunning sites of London from the summit of the O2!

Up at The O2 has teamed up with London24 to give one lucky reader the chance to experience urban mountaineering this summer with an exhilarating 90-minute climb across the roof of one of London’s most iconic landmarks.

Read more
Terrific tea, creamy cakes and splendid sandwiches at Mews of Mayfair.

Celebrate a truly quintessentially British tradition with the chance of winning a luxurious Afternoon Tea for two people at Mews of Mayfair, complete with a glass of Veuve Clicquot champagne.

Read more