50 Shades boosts sales at Ann Summers

10:50 10 December 2012

Ann Summers tycoon Jacqueline Gold says the success of saucy literary hit 50 Shades of Grey has led to sales at her chain going through the roof.

The businesswoman, who is believed to be worth around £180million, said the publishing phenomenon has helped her stores to sell out of many of their racy items.

Gold told Hello! magazine: “The whole 50 Shades phenomenon has been fantastic for Ann Summers.

“Not only have we sold out of handcuffs, jiggle balls and blindfolds, but it’s opened up a lot of new doors on a business level.”

The books in the 50 Shades trilogy, written by EL James, who lives in west London, have now sold more than 14m copies in the UK.

Gold, 52, said: “What 50 Shades has done is to move erotic fiction from the back of the book store to the front and suddenly everyone wants a piece. Attitudes have changed and rightly so because why shouldn’t people be able to spice up their sex lives.

“There are a lot of quite surprising potential partnerships we’re negotiating at the moment - companies who would never have thought of getting involved with Ann Summers before - four of which, excitingly, are very close to fruition.”

The full interview is in the new issue of Hello! magazine which is out now.

Latest Stories from SNAP.PA

Even the name of the question is being rebranded as ‘the English question’, but what is it?

Read more

Regardless of whether we like the result, we’ve all learned lots about Scotland over the last few months.

Read more

Top Stories

Promotions

Imagine having your own idyllic house in the French countryside - and make it happen! [Photograph by Mike Simler]

Ever dreamed of living in a rural cottage in France with ivy round the door, chickens in your garden, and fresh croissants for breakfast from the local patisserie a short walk away in the nearby village?

Advanced running and training technology for beginners up to elite athletes

If you’re thinking of adding running treadmill to your fitness routine, you’re on the right track! There are several advantages to running on a treadmill versus running outdoors.

Renault-Zoe

The Renault ZOE follows on from the introduction of the electric Fluence ZE and Twizy, but unlike the former, the ZOE was designed from the ground up as an electric vehicle.

Quizzes

(Photo by Ben Horton/Getty Images for Madame Tussauds Hollywood)

If there’s one thing that can change Londoners from nice, normal people into superhumans capable of extreme levels of rage and passive aggression, it’s the descent below-ground.

Read more
Do you fancy yourself as a football ground know-it-all? Try our devilishly difficult quiz!

How well do you know your football stadiums? This brand new quiz from London24 will seperate the men from the boys...

Read more
Do you know your Thames truths from the porkie pies? (Photo by Mike Hewitt/Getty Images)

So, you live (or work) in London, and you think you know the river well.

Read more