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50 Shades boosts sales at Ann Summers

Monday, December 10, 2012
10.50 AM

Ann Summers tycoon Jacqueline Gold says the success of saucy literary hit 50 Shades of Grey has led to sales at her chain going through the roof.

The businesswoman, who is believed to be worth around £180million, said the publishing phenomenon has helped her stores to sell out of many of their racy items.

Gold told Hello! magazine: “The whole 50 Shades phenomenon has been fantastic for Ann Summers.

“Not only have we sold out of handcuffs, jiggle balls and blindfolds, but it’s opened up a lot of new doors on a business level.”

The books in the 50 Shades trilogy, written by EL James, who lives in west London, have now sold more than 14m copies in the UK.

Gold, 52, said: “What 50 Shades has done is to move erotic fiction from the back of the book store to the front and suddenly everyone wants a piece. Attitudes have changed and rightly so because why shouldn’t people be able to spice up their sex lives.

“There are a lot of quite surprising potential partnerships we’re negotiating at the moment - companies who would never have thought of getting involved with Ann Summers before - four of which, excitingly, are very close to fruition.”

The full interview is in the new issue of Hello! magazine which is out now.