Asaf and Ravi in Camden Market
Tom Moore
Saturday, June 30, 2012
11:15 AM
The London 2012 Olympics will see visitors from around the world visiting the capital, many of them heading to the city’s famous markets.
One problem for visitors – and Londoners too – is how to get bulky or fragile items home.
University students Ravi Jay and Asaf Nahum have devised a website that allows shoppers to enjoy the markets from the comfort of home and have the goods delivered to them.
The duo had also been shortlisted for the National University Entrepreneur competition for this year.
“We dreamed this up in school last year,” Mr Jay told London24.
“We had to look at the local markets like Camden. One of the first things that captured my imagination. A lot of these local markets are not going so well.
“There is a shift from handmade products and because of that the markets were losing their magic. For that reason, we thought what can we do? It was to enable them to do what they do best, which is to hand make quintessentially British and be able to sell the products online.”
The pair felt that there was a market for these products and have had success in the early stages of the business.
Mr Jay added: “There is a massive market for handmade products. Why not bring the markets under one website and allow customers to shop online and they can do what they do best and focus on creating and we take care of the rest.
“We did the research for six months and we thought ‘how can we solve the problem’. We decided to launch myMzone.
“We approached markets and we have 12 local markets in London. All of them are very keen as they understand the value of selling online.
“There are no other companies that do what we do. There is a lot of educating merchants as it is a new concept. We had over 12,000 unique visitors in just under four months so we’re doing well.”
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