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Campaign launched to put Mayfair back on the Monopoly board

Four people dressed as Rich Uncle Pennybags with an oversized Monopoly boot outside Flemings Hotel, Mayfair Four people dressed as Rich Uncle Pennybags with an oversized Monopoly boot outside Flemings Hotel, Mayfair

Monday, April 15, 2013
5:04 PM

Few would imagine Mayfair as the birthplace for a grassroots campaign of any kind, but two years ago residents and businesses in the affluent, central London area lost something special to them - and now they want it back.

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In 2011, a new electronic version of Monopoly was released with Kensington Palace Gardens in place of Mayfair, much to the dismay of the local community.

So today, two years on, Fleming Hotel, in Mayfair, launched a Monopoly-themed campaign to get one of London’s richest districts back on the board.

A giant Monopoly boot has been placed outside the hotel and four people dressed as Rich Uncle Pennybags - the boardgame’s mascot - were out on the streets promoting the cause.

An epetition has also been launched and has so far amassed 166 signatures.

The campaign’s chairman, Colin Exton, said: “Mayfair is synonymous with style, and has been the luxury heart of London for centuries.

“All over the world people know the exclusivity of Mayfair from its position on the Monopoly board, even if they have never visited London before. It is this heritage that has driven us to right this wrong and get Mayfair back in the game.”

Hasbro, the makers of the game, were not available when contacted for comment.

You can follow the campaign’s progress on Twitter @MayfairMissing.

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