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Rather than relying on nostalgia from being a focal point of the swinging 60s, businesses in Carnaby in London are using modern methods to draw crowds to the area.

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To celebrate the range of food and drink on offer, a new game called Carnabingo has been launched.

Throughout June people are being invited to pick up a Carnabingo card in one of the 16 participating bars, restaurants and cafés, or download a copy at carnaby.co.uk

Then they need to order one of the dishes or drinks featured on the card, ranging from pie and mash to a glass of wine, and take a snap on their smartphone.

Participants tweet each picture to @CarnabyLondon using the hashtag #carnabingo and once they have tweeted four venues in a row from the card, using the additional hashtag #4inarow they win a prize, which include a £50 goodie bag, lunch for two or a coffee school lesson.

On completing the full card, and suing the extra hashtag #fullhouse, people are entered into a prize draw to win a luxury prize including a night in the Soho Sanctum Hotel and dinner for two.

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