Pinterest competition for Chelsea Fringe to find London’s best urban gardens
09:55 27 May 2012
Chelsea Flower Show may be over for another year but a competition to find the best of London’s urban gardens is continuing.
The contest is being run by The Athenaeum Hotel in Mayfair via the photo sharing website Pinterest.
It will run until June 10 at the end of Chelsea Fringe - the new ‘festival of flora’ which aims to spread some of the excitement and energy around gardens and gardening alongside the Chelsea Flower Show.
The Athenaeum Hotel, which created its own ‘living wall’ three years ago, is encouraging Pinterest users to ‘pin’ the best horticultural happenings for all to see.
The creator of the winning ‘mood board’ will be awarded Evergreen Tea for two at The Athenaeum.
Tim Richardson, Chelsea Fringe festival director and gardening writer, said: “The living wall at The Athenaeum Hotel is living proof that urban landscape projects can be beautiful, glamorous and cutting edge.
“This project is a great opportunity to showcase everything that is being achieved in this area across the capital whether they are fringe projects or not.”
The Athenaeum is asking entrants to tweet their boards with the hashtag #AthenaeumUrbanGardensCompetition.
The hotel’s general manager Simon Wakefield will select the mood board that he feels best portrays the transformation of London.
Mr Wakefield said: “We hope our competition will capture some of the action for as many people as possible to see. Our living wall continues to amaze and excite guests and passers-by – it is definitely a breath of wilderness in the midst of a city, which is what this competition and the Chelsea Fringe are all about.”
Twitter: #AthenaeumUrbanGardensCompetition @TheAthenaeum @ChelseaFringe