Pinterest competition for Chelsea Fringe to find London’s best urban gardens

09:55 27 May 2012

The living wall at The Athenaeum Hotel

The living wall at The Athenaeum Hotel

(C) Christian Trampenau, all rights reserved

Chelsea Flower Show may be over for another year but a competition to find the best of London’s urban gardens is continuing.

The contest is being run by The Athenaeum Hotel in Mayfair via the photo sharing website Pinterest.

It will run until June 10 at the end of Chelsea Fringe - the new ‘festival of flora’ which aims to spread some of the excitement and energy around gardens and gardening alongside the Chelsea Flower Show.

The Athenaeum Hotel, which created its own ‘living wall’ three years ago, is encouraging Pinterest users to ‘pin’ the best horticultural happenings for all to see.

The creator of the winning ‘mood board’ will be awarded Evergreen Tea for two at The Athenaeum.

Tim Richardson, Chelsea Fringe festival director and gardening writer, said: “The living wall at The Athenaeum Hotel is living proof that urban landscape projects can be beautiful, glamorous and cutting edge.

“This project is a great opportunity to showcase everything that is being achieved in this area across the capital whether they are fringe projects or not.”

The Athenaeum is asking entrants to tweet their boards with the hashtag #AthenaeumUrbanGardensCompetition.

The hotel’s general manager Simon Wakefield will select the mood board that he feels best portrays the transformation of London.

Mr Wakefield said: “We hope our competition will capture some of the action for as many people as possible to see. Our living wall continues to amaze and excite guests and passers-by – it is definitely a breath of wilderness in the midst of a city, which is what this competition and the Chelsea Fringe are all about.”

Pinterest: www.pinterest.com/TheAthenaeum

Twitter: #AthenaeumUrbanGardensCompetition @TheAthenaeum @ChelseaFringe

Related articles

Latest Stories from SNAP.PA

Scott Mills is planning to show off his dancing skills at Perrie Edwards and Zayn Malik’s wedding.

Read more

Kibbi helps you keep an eye on your home.

Read more

Usher has revealed his son has told him he doesn’t think he’s a very good singer.

Read more

Promotions

BT Home Smart Cam

When I was first told by my boss that I would be doing a review on the BT Smart Cam 100 I didn’t quite know what to expect. Before even looking at the product I was picturing it as nothing more than a web cam with a fancy name.

AGA Living Subscription

Every issue of AGA Living magazine is packed full of celebrity AGA owner interviews, interior and design features, ideas to inspire your culinary imagination, mouth-watering recipes and inspirational shopping ideas.

And it’s said to be revolutionising access to donor sperm throughout the country.

Many people now feel they have to move jobs to better their career and get ahead.

‘Go get him’ said the police officer, and that’s just what the dog did.

It’s deforestation, but not as you’ve seen it before.

Quirky London