“David and Goliath” legal battle: Jaguar cars versus the Jaguar bar

17:55 25 May 2012

Nick Letchford outside Jaguar Shoes

Nick Letchford outside Jaguar Shoes

Archant

Car giant Jaguar has launched a legal battle over a café, bar and art gallery bearing the name Jaguar Shoes, which is frequented by the likes of stars like Natalie Portman and Beyonce.

Founders and brother and sister Nick Letchford and Teresa Skragatic, set up the venue in Kingsland Road 12 years ago when they knocked together a former bag store and shoe shop.

They decided to keep the quirky vintage signage outside and Dream Bags Jaguar Shoes was born, shortened to Jaguar Shoes.

But two years ago when the name was plaguarised, they sought to protect it with a trademark.

Car company Jaguar Land Rover objected to the use of the word Jaguar, and ever since lawyers from both sides have been trying to negotiate a deal.

“This is a point of principle for us and we will do whatever it takes to preserve the name and reputation of Jaguar Shoes,” said Mr Letchford.

“It’s a big part of our identity, for us it’s a heritage thing, it’s the signage there is the starting point for it all.

“The big corporates are perfectly within their rights to seek to preserve their legitimate rights, but this just amounts to irrational and inappropriate pressure which seems to us to be designed to keep the lawyers in business rather than any proper concern from Jaguar Cars to defend its brand,” he added.

“There are hundreds of bars but Jaguar Shoes is more than a bar, that was our mandate from day one, we were a group in the creative industries wanting to create a place where those kind of people want to spend their time.

“It’s kind of a David and Goliath situation, Jaguar are a multi-million pound organisation and we are a small group of businesses.”

A petition asking people to sign if they have “never experienced any confusion between the restaurant bar and gallery brand Jaguar Shoes and Jaguar who make cars,” now has over 1,000 signatures.

A hearing at the Intellectual Property Office is due to be heard on June 6.

Jaguar Landrover did not respond to the Gazette’s request to comment.

To see the petition go to http://www.ipetitions.com/petition/jaguarshoes/

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest Crime news

Friday, July 31, 2015
Thornton Way in Hampstead Garden Suburb

Two women were attacked and made hostages in their own home in a terrifying raid on their Hampstead Garden Suburb house.

Friday, July 31, 2015
One of the men can be seen with a shotgun

This is the terrifying moment a masked gang armed with a shotgun and crowbars broke into a house in Gidea Park.

Thursday, July 30, 2015
Police want to speak this woman after a child was kicked repeatedly (Photo: Metropolitan Police)

Police are hunting for a woman who was seen hurting a young boy in a shop in Wood Green on Saturday February 28.

Thursday, July 30, 2015
Antisemitic crimes have more than doubled in London over the past year (Picture: Getty)

The number of antisemitic hate crimes - including assault, harassment and arson - has more than doubled in London in the space of a year.

Thursday, July 30, 2015
Sebastian Szerer, a senior employee at a hotel, raped a man who came for a job interview (Picture: Met Police)

The former head housekeeper has been jailed for ‘luring’ a man, 25, to a fake interview before raping him in the locked suite of a luxury Westminster hotel.

Wednesday, July 29, 2015
Walkers have been urged to report any suspicious activity in the area (Photo by Oli Scarff/Getty Images)

People are being warned to be vigilant on Hackney Marshes after three women were stalked and hurt in what police believe were sexually-motivated attacks.

What is this?

Near You Now

Don't Miss...

Competitions

Get your hands on some fresh trainers!

Need some new shoes to head to work or some new heels for a night on the cobbles? London24 has teamed up with online retailer Sole Trader to offer £100 worth of shoes to one lucky reader.

Read more
Take in the stunning sites of London from the summit of the O2!

Up at The O2 has teamed up with London24 to give one lucky reader the chance to experience urban mountaineering this summer with an exhilarating 90-minute climb across the roof of one of London’s most iconic landmarks.

Read more
Terrific tea, creamy cakes and splendid sandwiches at Mews of Mayfair.

Celebrate a truly quintessentially British tradition with the chance of winning a luxurious Afternoon Tea for two people at Mews of Mayfair, complete with a glass of Veuve Clicquot champagne.

Read more