“David and Goliath” legal battle: Jaguar cars versus the Jaguar bar

17:55 25 May 2012

Nick Letchford outside Jaguar Shoes

Nick Letchford outside Jaguar Shoes

Archant

Car giant Jaguar has launched a legal battle over a café, bar and art gallery bearing the name Jaguar Shoes, which is frequented by the likes of stars like Natalie Portman and Beyonce.

Founders and brother and sister Nick Letchford and Teresa Skragatic, set up the venue in Kingsland Road 12 years ago when they knocked together a former bag store and shoe shop.

They decided to keep the quirky vintage signage outside and Dream Bags Jaguar Shoes was born, shortened to Jaguar Shoes.

But two years ago when the name was plaguarised, they sought to protect it with a trademark.

Car company Jaguar Land Rover objected to the use of the word Jaguar, and ever since lawyers from both sides have been trying to negotiate a deal.

“This is a point of principle for us and we will do whatever it takes to preserve the name and reputation of Jaguar Shoes,” said Mr Letchford.

“It’s a big part of our identity, for us it’s a heritage thing, it’s the signage there is the starting point for it all.

“The big corporates are perfectly within their rights to seek to preserve their legitimate rights, but this just amounts to irrational and inappropriate pressure which seems to us to be designed to keep the lawyers in business rather than any proper concern from Jaguar Cars to defend its brand,” he added.

“There are hundreds of bars but Jaguar Shoes is more than a bar, that was our mandate from day one, we were a group in the creative industries wanting to create a place where those kind of people want to spend their time.

“It’s kind of a David and Goliath situation, Jaguar are a multi-million pound organisation and we are a small group of businesses.”

A petition asking people to sign if they have “never experienced any confusion between the restaurant bar and gallery brand Jaguar Shoes and Jaguar who make cars,” now has over 1,000 signatures.

A hearing at the Intellectual Property Office is due to be heard on June 6.

Jaguar Landrover did not respond to the Gazette’s request to comment.

To see the petition go to http://www.ipetitions.com/petition/jaguarshoes/

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest Crime news

Wednesday, September 2, 2015
Police would like to identify this man (Picture: Met Police)

A 14-year-old girl was sexually assaulted in broad daylight on a route 85 bus in Wandsworth and police are now appealing for help to find her attacker.

Tuesday, September 1, 2015
Two teenagers were stabbed in a knife fight in George Lane, South Woodford, last night.

A knife fight in George Lane, South Woodford, last night left two teenagers in hospital with serious stab wounds.

Tuesday, September 1, 2015
The child and man were found dead in Colville Square, Notting Hill

A mother from Notting Hill has denied murdering her boyfriend and four-year-old daughter at their west London home.

Tuesday, September 1, 2015
Do you recognise this man? (Photo: Metropolitan Police)

Detectives are looking for the man in this CCTV picture after a man was viciously attacked with a belt on Brick Lane.

Tuesday, September 1, 2015
A body is removed from Picardy house on Cedar Road in Enfield (Sophie Halle-Richards/PA Wire)

A man who was shot dead by police in Enfield after allegedly wielding a firearm in a block of flats has been named as James Fox.

Tuesday, September 1, 2015
The victim was attacked at a home on Shrewsbury Road (Photo: Goolge StreetView)

A murder investigation is underway after a man was killed in a fight at a home in Shrewsbury Hill yesterday.

What is this?

Near You Now

Don't Miss...

Competitions

Get ready to take in the beautiful sights of London from above!

Are you always seeking unique ways to see your favourite city? This one is for you.

Read more
Shop till you drop!

Home to top name brands at great prices, TK Maxx is more like a treasure hunt than a shop. Perfect for grabbing a bargain or some hidden gems, you arm yourself with a trolley and go wild.

Read more
Scones, jam and a cup of Earl Grey anyone?

Luxury boutique hotel Flemings Mayfair has recently launched The Drawing Room, London’s most stylish location for afternoon tea.

Read more