“David and Goliath” legal battle: Jaguar cars versus the Jaguar bar

17:55 25 May 2012

Nick Letchford outside Jaguar Shoes

Nick Letchford outside Jaguar Shoes


Car giant Jaguar has launched a legal battle over a café, bar and art gallery bearing the name Jaguar Shoes, which is frequented by the likes of stars like Natalie Portman and Beyonce.

Founders and brother and sister Nick Letchford and Teresa Skragatic, set up the venue in Kingsland Road 12 years ago when they knocked together a former bag store and shoe shop.

They decided to keep the quirky vintage signage outside and Dream Bags Jaguar Shoes was born, shortened to Jaguar Shoes.

But two years ago when the name was plaguarised, they sought to protect it with a trademark.

Car company Jaguar Land Rover objected to the use of the word Jaguar, and ever since lawyers from both sides have been trying to negotiate a deal.

“This is a point of principle for us and we will do whatever it takes to preserve the name and reputation of Jaguar Shoes,” said Mr Letchford.

“It’s a big part of our identity, for us it’s a heritage thing, it’s the signage there is the starting point for it all.

“The big corporates are perfectly within their rights to seek to preserve their legitimate rights, but this just amounts to irrational and inappropriate pressure which seems to us to be designed to keep the lawyers in business rather than any proper concern from Jaguar Cars to defend its brand,” he added.

“There are hundreds of bars but Jaguar Shoes is more than a bar, that was our mandate from day one, we were a group in the creative industries wanting to create a place where those kind of people want to spend their time.

“It’s kind of a David and Goliath situation, Jaguar are a multi-million pound organisation and we are a small group of businesses.”

A petition asking people to sign if they have “never experienced any confusion between the restaurant bar and gallery brand Jaguar Shoes and Jaguar who make cars,” now has over 1,000 signatures.

A hearing at the Intellectual Property Office is due to be heard on June 6.

Jaguar Landrover did not respond to the Gazette’s request to comment.

To see the petition go to http://www.ipetitions.com/petition/jaguarshoes/

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
2 3 4 5 6

Latest Crime news

Friday, October 9, 2015
Christopher Matt

Detectives are hunting a convicted sex attacker who has disappeared while on licence from jail.

Friday, October 9, 2015
The deceased was found on leafy Melrose Avenue in Cricklewood (Photo: Google StreetView)

Police have launched a murder investigation after the body of a woman in her forties was found at an address in Melrose Avenue.

Friday, October 9, 2015
Straight Road, Romford

A man in his 40s was stabbed in Straight Road, Romford, last night.

Thursday, October 8, 2015
Roadside tributes to cyclists are not a rare sight in the capital (Photo: Rob Stothard/Getty Images)

A lorry driver has been summonsed to appear at Westminster Magistrates’ Court accused of causing death by careless driving.

Wednesday, October 7, 2015
CCTV footage of the raid at Windsor Bishop jewellers in Norwich carried out by Islington smash and grab raiders Alfredo Rojasvagras, Bradley McMillan,  Mark Moloney and Dillon Zambon with two other associates. Picture: PRESS ASSOCIATION

Islington’s smash and grab shame was thrown back into the spotlight this week, after three men – and one boy – from the borough were jailed for a combined 20 years for a jewellery shop robbery.

Wednesday, October 7, 2015
A man punched a teenager in the face and verbally abused him on a Metropolitan Line train (Picture: PA Images)

A 19-year-old was punched in the face by a man - who was also verbally abusing him - on a Metropolitan Line tube train as it pulled in to Harrow on the Hill station, according to British Transport Police (BTP).

What is this?

Near You Now

Don't Miss...

Line-Up Events


You'll be stocked up on toiletries  for a while!

Cosmetics, toiletries, vitamins and more.

Read more
You could be splashing the cash at Topshop!

Just imagine what you could do with £1,000 to spend at Topshop.

Read more

Latest Tech News