Driven up the wall by first Mini store in Westfield Stratford City

11:55 09 March 2012

Mini Cooper in Westfield mounted on wall outside the new shop. Submitted by Keith Larby on iWitness24.com

Mini Cooper in Westfield mounted on wall outside the new shop. Submitted by Keith Larby on iWitness24.com

(c) copyright citizenside.com

Shopping might drive some people up the wall but bosses at classic British car brand MINI are hoping to drive home record sales as they launched their first high street store this month.

The pop up store at Westfield Stratford City, which will only open for 12 months, is the first store of its kind in the UK, attracting around 4,000 visitors in its first few days of business.

The Mini store aims to bring the traditional British car brand out of the traditional dealership and on to the high street, offering the two newest models, the Mini Coupe and Mini Countryman, as well as the “Beat the Street” clothing line, John Cooper apparel, Mini luggage and an electric Mini convertible for children.

Novelty features include a 3D car configurator so visitors can create their own Mini and an interactive mirror allowing shoppers to try on outfits without removing their clothes.

Jochen Goller, Director Mini UK said: “The Mini Store in Westfield Stratford City is an exciting new approach for our brand, for the first time we are giving shoppers the opportunity to browse the latest Mini models in a retail setting which is completely removed from the established car showroom environment.”

Myf Ryan, general manager marketing Westfield UK said: “We are delighted to welcome Mini to Westfield Stratford City. As a cutting edge, contemporary brand, Mini is ideally suited to Westfield Stratford City’s young and trend conscious consumer.

“This unique venture highlights the versatility of the centre to adapt to the needs of our retailers - now, through the Games and beyond.”

Latest Stories from SNAP.PA

As Kendra, Jimmy and Jake get stuck into bushtucker trials, we look at what goes into the production of the ITV show.

Read more

Did you feel that cold start this morning? Clear skies and layers of frost combined to create spectacular scenes.

Read more

Blood Sport is a Kickstater campaign to raise awareness of blood donations – and how they are collected.

Read more

Promotions

Gamucci is a global leader and premier brand of electronic cigarettes

Gamucci has an electronic cigarette tailored for every need. We have a range of both disposable and rechargeable electronic cigarettes suitable for all adult smokers. And for a limited time, some great discounts.

Money saving Christmas gifts to add to your shopping list!

It’s nearly time to go on the hunt for Christmas presents, stuck on what to get for your nearest and dearest? We’ve picked out a selection of great deals to get you started and to help you save some pennies!

Did you feel that cold start this morning? Clear skies and layers of frost combined to create spectacular scenes.

The British banker has been ruled fit to stand trial after having undergone psychiatric tests.

The new legislation is being backed up by an anti-terrorism awareness drive by police forces nationwide.

More than 170,000 tweets have been posted in the last three days using the hashtag #CameronMustGo.

Quirky London