Driven up the wall by first Mini store in Westfield Stratford City

11:55 09 March 2012

Mini Cooper in Westfield mounted on wall outside the new shop. Submitted by Keith Larby on iWitness24.com

Mini Cooper in Westfield mounted on wall outside the new shop. Submitted by Keith Larby on iWitness24.com

(c) copyright citizenside.com

Shopping might drive some people up the wall but bosses at classic British car brand MINI are hoping to drive home record sales as they launched their first high street store this month.

The pop up store at Westfield Stratford City, which will only open for 12 months, is the first store of its kind in the UK, attracting around 4,000 visitors in its first few days of business.

The Mini store aims to bring the traditional British car brand out of the traditional dealership and on to the high street, offering the two newest models, the Mini Coupe and Mini Countryman, as well as the “Beat the Street” clothing line, John Cooper apparel, Mini luggage and an electric Mini convertible for children.

Novelty features include a 3D car configurator so visitors can create their own Mini and an interactive mirror allowing shoppers to try on outfits without removing their clothes.

Jochen Goller, Director Mini UK said: “The Mini Store in Westfield Stratford City is an exciting new approach for our brand, for the first time we are giving shoppers the opportunity to browse the latest Mini models in a retail setting which is completely removed from the established car showroom environment.”

Myf Ryan, general manager marketing Westfield UK said: “We are delighted to welcome Mini to Westfield Stratford City. As a cutting edge, contemporary brand, Mini is ideally suited to Westfield Stratford City’s young and trend conscious consumer.

“This unique venture highlights the versatility of the centre to adapt to the needs of our retailers - now, through the Games and beyond.”

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest London news

Friday, June 24, 2016
The protest is marching on the Shard (Photo: Anthony Devlin/PA Images)

Pro-EU protesters are planning to march to the headquarters of Rupert Murdoch’s News UK. where pro-Brexit tabloid The Sun is based, this evening.

Don't Miss...

Competitions

£15k prize bundle

Imagine having the opportunity to win an incredible £15,000 bundle of some of the most amazing prizes available. Well, for one lucky contest entrant that dream could soon become a reality because we at MyOffers are offering an incredible free prize bundle that will make even the most hardened person wild with excitement.

Read more
Win a BMW 1 series

There are fewer cars currently on the market more stylish and exciting than the BMW. Known all over the world as one of the best car manufacturers, the BMW is renowned for sleek designs and fantastic high quality workmanship.

Read more

Latest Tech News

Transport