Models man the desk in the window of the Foster's pop-up Good Call Centre in London's Covent Garden where men can go in and sample some 'no worries' advice on pressing dilemmas. Photo: Hugo Philpott/PA

Call centres may be an annoying part of life but a new one in London is rather more appealing than most – at least to men folk.

Beer company Foster’s has released the results of research which shows more than a quarter of British blokes believe they stress more than their girlfriend.

Top of the everyday dilemmas, claims Foster’s, are concerns about the way they look, worrying whether their banter is up to standard and talking to women.

To help hapless lads through the maze of modern life, Foster’s has launched an online Good Call Centre, which offers personal bloke-friendly advice for men and their mates - on anything from a bad haircut to women troubles - from the brand’s agony uncles Brad and Dan.

The company has also opened up a pop-up version of the Good Call Centre in Covent Garden where, for a limited time, men can visit and sample some ‘no worries’ advice on pressing dilemmas.

Blokes can ask the bevy of beauties staffing the centre to get Brad and Dan on the case for them.