Anti-drink drive Christmas campaign launched in London

07:35 06 December 2012

Road Safety Minister Stephen Hammond has launched the Designated Driver campaign in London. Picture: Matt Alexander/PA Wire

Road Safety Minister Stephen Hammond has launched the Designated Driver campaign in London. Picture: Matt Alexander/PA Wire

A campaign will be launched in London today to encourage drivers to forgo alcohol during the Christmas party season.

Motorists who stick to soft drinks are to get a “bogof” deal this festive season. The buy one, get one free offer forms the Designated Driver scheme.

Running until December 31, the campaign will see drivers resisting alcohol being able to get two Coca Colas for the price of one in participating bars and pubs.

Road safety minister Stephen Hammond said: “Our Think! campaign makes it clear that drink- drivers risk losing their licence as well as facing a fine and even a prison sentence.

“I am pleased that Think! will be teaming up with Coca-Cola and pub chains across the country to reward designated drivers as well as reminding people of the consequences of getting a drink-drive conviction.

“No-one wants to spend their Christmas in a police cell. My message is clear: Don’t drink and drive.”

Coca-Cola’s Britain and Ireland general manager Jon Woods said: “Designated drivers provide an amazing service to friends and family. They allow people to have a good night and also help keep roads safe, so everyone can enjoy the Christmas period.”

He added that he hoped that rewarding drivers with free Cokes would encourage “even more people to do the right thing and become responsible drivers”.

Latest Stories from SNAP.PA

Frankie Bridge may not have lifted the glitterball trophy, but she’s living the dream – both on and off the dancefloor.

Read more

TV presenter Caroline Flack jumped for joy as she and Pasha Kovalev lifted the glitterball trophy after becoming ballroom victors.

Read more

It’s 30 years since the film came out and it’s still utterly watchable, even for the cast.

Read more

Promoted content

We've got a great selection of Secret Santa presents and stocking fillers for under a tenner...  (Photo by Matt Cardy/Getty Images)

Office Secret Santa: it’s a Christmas ritual that everyone dreads, but no-one wants to seem like a Scrooge by saying no. Never fear, London24 is here to make buying gifts for Dave in Accounts simple and stress-free, with a selection of presents for under a tenner

Money saving Christmas gifts to add to your shopping list!

It’s nearly time to go on the hunt for Christmas presents, stuck on what to get for your nearest and dearest? We’ve picked out a selection of great deals to get you started and to help you save some pennies!

And they have a role to play in saving their species.

Twinkle, twinkle you little stars – thanks for making your homes so festive.

Offers for university places are at a record high.

TOP Stories

Fri, 17:24
Fabric club in Charterhouse Street

Clubbers across the globe are breathing a sigh of relief now that Farringdon superclub Fabric has been allowed to stay open.

Fri, 17:31
The three teenagers were found guilty of killing Paul Thrower with an axe at a block of flats in Hayes (Picture: Metropolitan Police)

Three 18-year-olds have been jailed for their part in a “wicked and unnecessary” axe and knife attack reminiscent of The Shining. An unnamed 17-year-old was cleared of involvement.

Fri, 12:40
The Met have released images of 12 people wanted over burglaries and violent offences (Picture: Metropolitan Police)

Images of 12 of London’s most wanted have been released by the Met as it launches a Christmas crackdown on evasive suspects.

London Bloggers

Thursday, November 27, 2014
The main room at the Museum of Comedy (Pic: Steve Ullathorne)

This week I visited the Museum of Comedy located at the corner of Museum Street and Bloomsbury Way in the crypt under St George’s Church.

Thursday, November 27, 2014
Bird Lovegod

I genuinely and honestly have only a slight problem when it comes to buying domain names.

Friday, November 14, 2014
Bird says back up your data

What happened after a friend of mine lost basically everything he’d created in the last 5 years: