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A campaign will be launched in London today to encourage drivers to forgo alcohol during the Christmas party season.

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Motorists who stick to soft drinks are to get a “bogof” deal this festive season. The buy one, get one free offer forms the Designated Driver scheme.

Running until December 31, the campaign will see drivers resisting alcohol being able to get two Coca Colas for the price of one in participating bars and pubs.

Road safety minister Stephen Hammond said: “Our Think! campaign makes it clear that drink- drivers risk losing their licence as well as facing a fine and even a prison sentence.

“I am pleased that Think! will be teaming up with Coca-Cola and pub chains across the country to reward designated drivers as well as reminding people of the consequences of getting a drink-drive conviction.

“No-one wants to spend their Christmas in a police cell. My message is clear: Don’t drink and drive.”

Coca-Cola’s Britain and Ireland general manager Jon Woods said: “Designated drivers provide an amazing service to friends and family. They allow people to have a good night and also help keep roads safe, so everyone can enjoy the Christmas period.”

He added that he hoped that rewarding drivers with free Cokes would encourage “even more people to do the right thing and become responsible drivers”.

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