Anti-drink drive Christmas campaign launched in London

07:35 06 December 2012

Road Safety Minister Stephen Hammond has launched the Designated Driver campaign in London. Picture: Matt Alexander/PA Wire

Road Safety Minister Stephen Hammond has launched the Designated Driver campaign in London. Picture: Matt Alexander/PA Wire

A campaign will be launched in London today to encourage drivers to forgo alcohol during the Christmas party season.

Motorists who stick to soft drinks are to get a “bogof” deal this festive season. The buy one, get one free offer forms the Designated Driver scheme.

Running until December 31, the campaign will see drivers resisting alcohol being able to get two Coca Colas for the price of one in participating bars and pubs.

Road safety minister Stephen Hammond said: “Our Think! campaign makes it clear that drink- drivers risk losing their licence as well as facing a fine and even a prison sentence.

“I am pleased that Think! will be teaming up with Coca-Cola and pub chains across the country to reward designated drivers as well as reminding people of the consequences of getting a drink-drive conviction.

“No-one wants to spend their Christmas in a police cell. My message is clear: Don’t drink and drive.”

Coca-Cola’s Britain and Ireland general manager Jon Woods said: “Designated drivers provide an amazing service to friends and family. They allow people to have a good night and also help keep roads safe, so everyone can enjoy the Christmas period.”

He added that he hoped that rewarding drivers with free Cokes would encourage “even more people to do the right thing and become responsible drivers”.

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest London Health news

Subway_1

A 17-year-old girl has described her horror at finding a fly in her sandwich - after she had eaten most of it.

Singing 'Yours' around central London (Picture: National Health Singers/ YouTube)

A choir of talented medics have been performing in Tube stations and outside London landmarks ‘singing for survival’ with their song to the NHS, ‘Yours’, since November.

Lara will have a bone marrow transplant in March

The desperate search for a bone marrow donor for Belsize Park woman has come to an end after a genetic match was discovered.

Pete Oliver

A ‘flesh-eating virus’ has killed a Muswell Hill man after he was bitten by an insect while gardening at home.

Irmgard Cooper with her daughter Lorraine Booker

A spelling mistake and a mix-up by senior medics led to a grandmother bleeding to death after an operation at a north London hospital.

Tanya Monkman suffered a rare migraines which left unable to go out without her wheelchair. Photo: Paul Bennett

A mother of three is trying to recover her mobility after a rare migraine caused stroke-like symptoms leaving her temporarily paralysed.

The Lewisham and Greenwich NHS choir could make it to no.1 in the charts this Christmas (Picture: YouTube/LGNHS Choir)

The Christmas Number 1 2015 winner could be a south-east London NHS choir as their mash-up, ‘A Bridge Over You’, is currently rocketing up the charts.

Surprisingly dangerous (Photo: Alan Crowhurst/Getty Images)

A Londoner needed an emergency operation when he popped a champagne bottle - only for the cork to smash his glasses into his eye.

(Picture: PA)

Do these pictures give you toothache? Food artist Jacqui Kelly created sculptures by the Houses of Parliament today of a young girl, a teenage boy and an man entirely carved from sugar.

A doctor wears a badge next to her stethoscope in support of the Junior Doctor's contract (Picture: PA Images)

Today’s planned junior doctor strikes have been cancelled.

The card that was handed to Kara Florish on the Tube

This is the hateful card that was given to Kara Florish as she travelled on the Tube.

The Chief Inspector of Hospitals has recommended the London Ambulance Service NHS Trust is placed into special measures (Picture: PA Images)

Health watchdog CQC has said the London Ambulance Service (LAS) NHS Trust should be placed into special measures as it is ‘performing poorly’ and has been rated ‘inadequate’.

Junior doctors held a massive protest in London last month over the contracts and now plan to strike for three days in December (Picture: Naomi Ackerman/ London24)

Health Secretary Jeremy Hunt today agreed to negotiate the junior doctor contract with the British Medical Association (BMA) in talks held by conciliatory service Acas, but the BMA say his consenting so late is ‘political game playing’.

Junior doctors held a massive protest in London last month over the contracts and now plan to strike for three days in December (Picture: Naomi Ackerman/ London24)

London medics will join junior doctors nationwide in a ‘full walkout’ December 8 and 16 and offer only emergency care on December 1 after 98 per cent voted in favour of industrial action, the BMA said today.

The strikes will take place over three days in December (Picture: PA Images)

A ballot is due to close that could lead to tens of thousands of junior doctors going on an “all-out” strike in London for the first time ever.

Junior doctors held a massive protest in London last month over the contracts and now plan to strike for three days in December (Picture: Naomi Ackerman/ London24)

London medics will join junior doctors nationwide in a ‘full walkout’ December 8 and 16 and offer only emergency care on December 1, subject to final ballot, the British Medical Association (BMA) announced today.

There is a secret to a better sex life (Picture: PA Images)

How do you have better sex? The internet offers a million answers to this vital question every day, but a new study says there is one simple thing you need to do to ‘enjoy more frequent and satisfying sex for both partners’.

Cow & Gate baby muesli had a different type of natural ingredient inside

A shocked Mum found ‘a spiders web’ and ‘a maggot’ in her child’s baby muesli last week and its maker Cow & Gate are now warning parents not to give the cereal to their kids.

Anyone with information about 'spice' should call 101 (Picture: Getty)

Three men have are in hospital after taking a drug called ‘spice’ on the streets of Peckham yesterday.

A large group marched across Westminster Bridge to raise awareness

Commuters were confused this morning as ‘patients’ dressed in full hospital gear marched through central London at rush hour in an attempt to raise awareness about a lack of organ donors.

Pauline Cafferkey as she was discharged from the Royal Free in January

A Scottish nurse being treated at the Royal Free Hospital for a late complication of the Ebola virus is no longer in critical condition, the team treating her has said.

The Royal Free Hospital in Hampstead where British nurse Pauline Cafferkey is being treated (Photo: Yui Mok/PA Wire)

A Scottish nurse who was airlifted to the Royal Free Hospital in Hampstead last week for a late complication of the Ebola she contracted last year is now ‘critically ill’, the hospital has said.

The Royal Free Hospital in Hampstead where British nurse Pauline Cafferkey is being treated (Photo: Yui Mok/PA Wire)

An Ebola nurse is in an isolation ward at the Royal Free Hospital with the disease - for the second time.

It is thought Mr Hogg was bitten by a brown recluse spider

The graphic images further down this article show the catastrophic injury caused to a Camden holidaymaker’s leg from a flesh-eating spider bite.

A new study by London South Bank University shows that we do not think fat people commit crime - and it might be getting in the way of justice? (Picture: PA Images)

New London university research shows that many of us think overweight people are unlikely to commit crimes and it could be ‘getting in the way of justice’.

What is this?

Near You Now

Don't Miss...

Competitions

Champagne experience

This Valentine’s Day, the Coca-Cola London Eye is the perfect destination for lovebirds, offering a range of romantic experiences from Friday 12th February - Sunday 14th February 2016.

Read more
Sony Smart Ultra HD 55'' LED TV

Enjoy the ultimate entertainment experience in your living room with the Sony Smart Ultra 55’’ LED TV. Be the envy of all your friends with this huge TV- you can change your living room into your own cinema! Get the boys around to watch the football or get the girls around to watch the DVD of 50 Shades.. this is a prize that everyone would enjoy! Stand a chance to upgrade your current entertainment system by wining this fantastic prize.

Read more

Latest Tech News

Transport