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Celebrities including former England player Ian Wright are backing Stoptober, a new stop smoking campaign.

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Along with The Apprentice contestant Kate Walsh and renowned make-up artist Gary Cockerill, Wright will be encouraging quitters in London to stay smokefree for 28 days, using their areas of expertise - Wright in health, Walsh in wealth and Cockerill in self.

Quitters will also get encouragement from a Stoptober app, a Facebook page and a support pack.

Wright said: “Smoking is detrimental to our health and, not just for the smoker but, for all of those around them too.

“This is a fantastic campaign, which will really help encourage quitters to work together and give up cigarettes for good. I will be supporting everyone in London by showing ways to improve health and fitness for people of all levels, and to make sure the cigarettes stay stubbed out.”

Financial expert Walsh said: “Everyone knows how expensive smoking is, and I will be supporting quitters in London by offering tips and advice on how to use the money they are saving by staying quit.

“Whether it’s saving for a special holiday or buying a new car, I can show the best ways of making the most of their new found cash.”

Celebrity make up artist Cockerill said: “Not many people realise how damaging smoking is for skin, hair and teeth. It causes premature aging, yellowing of the teeth and brittle and smelly hair.

“I’ll be providing some top insider beauty tips and advice on how to improve your skin after you have quit and minimise the harmful effects smoking has had on your looks.”

According to the Department of Health smoking is the biggest cause of premature death in England and each year accounts for more than 100,000 deaths in the UK. One in two long-term smokers will die prematurely from a smoking disease.

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