TV star Holly Willoughby voted top maternal role model
17:29 18 October 2012
PA Wire/Press Association Images
Television presenter and mum-of-two Holly Willoughby has been voted a top role model mum by a breastfeeding survey.
Willoughby beat other famous mothers Myleene Klass, Amanda Holden and Victoria Beckham to the top spot, gaining the support of more than one in three mums.
The survey, which also asked mothers about their breastfeeding habits, found that Londoners are four times more likely to choose breastfeeding as a way to lose weight after pregnancy, but only 37 per cent consider breastfeeding in public perfectly natural.
Diane Emery, director at retailers Lansinoh, said: “Breastfeeding is an amazing experience shared only by mother and baby and builds a unique bond. As it offers considerable health benefits to mum and child, it is important that women receive appropriate support and information so they feel confident about breastfeeding.
“Breastfeeding in public is completely natural and is a mother’s right in England, Scotland and Wales, so we welcome all positive encouragement from celebrities.”
The research co-incides with a Unicef report that says the UK has the lowest breastfeeding rate in the world.