Bicycles ‘preferred to sports cars’ by London’s upwardly mobile men

12:59 27 May 2012

Men in London are swapping sports cars for bikes, according to research . Photo: Lewis Whyld/PA

Men in London are swapping sports cars for bikes, according to research . Photo: Lewis Whyld/PA

PA Wire/Press Association Images

Men aged 25 to 34 with style and money to burn are favouring bikes over sports cars these days, according to research.

Middle Aged Men In Lycra (MAMILs) have been replaced by a new generation of Biking Upwardly Mobile Men (BUMMs) who are ditching their usual choice of fast cars for two-wheeled travel.

Typically single and affluent, these men have been identified as the latest group joining the cycling boom.

Research carried out by analysts Mintel found that wealthier men who are yet to marry and settle down are helping boost sales along with the retired who are interested in the new generation of electric models.

Retailer Halfords has backed up these findings, reporting a surge in sales of top-end more expensive bikes such as the latest Boardman and Carerra ranges.

Halfords cycle expert Justin Stevenson said: “We have definitely seen an increase in affluent younger men investing in more expensive bikes.

“People who originally seem to have dipped a toe in the water of cycling are now coming back as fully-fledged enthusiasts and wanting to upgrade their current models.

“There is interest in the more ‘sporty’ models either from those who are joining cycling clubs or those who like looking good on the road.

“At the same time we have seen more people who used to cycle as children, coming to us for their first adult bike because it is an activity they want to do with their families.”

Mintel predicts a rise in UK bike sales of £150 million, from an estimated £650m in 2011 to £801m by 2016.

Membership of social and competitive bicycle organisations has risen dramatically, nearly doubling for British Cycling over the past six years.

The UK’s largest cycling charity, the Cyclists’ Touring Club, has increased in size by around eight per cent per year with an excess of 70,000 members.

Halfords has seen more people turn to cycling to work because of fuel price increases.

Mintel highlighted even more potential for an increase in cycling if workplaces invested in the facilities such as showers, changing rooms and cycle racks.

Michael Oliver, senior leisure analyst for the research group, said: “The cycle market is well placed to capitalise on the trend of rising fuel, rail prices and increasing road congestion.”

Related articles

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest London news

Wednesday, June 3, 2015
Police would like to talk to this man about the attack

A pervert who prevents his victims from leaving the toilets of Burger King in Paddington while he subjects them to a terrifying sexual ordeal has struck for third time.

Wednesday, June 3, 2015
[Photo Steve Parsons/PA Wire]

Croydon police chased down and arrested two men just minutes after a 96-year-old Purley resident was burgled.

Wednesday, June 3, 2015
The attack happened in Manordene Road, Thamesmead

A 15-year-old boy suffered serious head injuries after a brutal attack in Manordene Road, Thamesmead on Saturday night.

Tuesday, June 2, 2015
Maida Vale councillor Rita Begum with Ashley Theophane at the protest (Pic credit: Twitter@cllrritab)

A former British boxing champion flew in from Las Vegas and threw his support behind a fight to stop a sports centre from being demolished in Queen’s Park.

Tuesday, June 2, 2015
[Photo Hydar Dewachi]

The mobile cinema tailors events to the communities living along the canals and rivers it visits.

What is this?

Near You Now

Don't Miss...

Competitions

Time to expand with the LeefiBRIDGE.

More iOS memory in a flash: Introducing Leef iBRIDGE.

Read more
The sell out 2014 event 32 Londoners, returns to the Coca-Cola London Eye!

The Coca-Cola London Eye is proud to announce that 32 Londoners will be returning this June, following last year’s sell out event. The event will feature 32 talks, in each of the London Eye’s 32 capsules on 32 extraordinary Londoners.

Read more
You could take in stunning views of London over brunch at the Sky Garden

Celebrate lighter, brighter days with the chance of winning an indulgent brunch for two with a bottle of bubbles at Darwin, the cool and casual brasserie 36 floors up at Sky Garden.

Read more