London Eye Olympics light show created by nation’s tweets

07:55 20 July 2012

Athlete Daley Thompson launches the world

Athlete Daley Thompson launches the world's first social media-driven light show at the EDF Energy London Eye, which will be powered by the UK's tweets every night of the Games. Photo: David Parry/PA Wire

The mood of the nation before and during the Olympics is to be captured and turned into a light show at the London Eye each night, driven by social media.

Launched last night by EDF, the landmark will be transformed by London 2012-related tweets every day at 9pm.

The highs, lows, triumphs and glories will be portrayed through a variety of colours and sequences.

To create the light show, EDF Energy has partnered with a group of graduates from the Massachusetts Institute of Technology (MIT).

They have developed an intuitive algorithm that linguistically analyses tweets about the Games from the UK.

Real-time tracking splits the tweets into positive and negative conversations and filters them through a programme, which systematically converts them into a light show.

It displays the Union Flag and gold, silver or bronze lighting, to celebrate Team GB’s medal haul.

Olympic legend Daley Thompson, who launched the light show, said: “Hosting the Games in London is an incredible once-in-a-lifetime event and as a passionate supporter of the Games I want everyone to get behind London 2012 and really show their support.

“We need to get behind our Team GB athletes to power them on to gold! EDF Energy of the Nation gives you a really easy way to join in, wherever you are and help drive a world first every night on the EDF Energy London Eye - a light show powered by the nation’s tweets.”

Justin Manor, founder of Sosolimited, who developed the technology for the lightshow, said: “The algorithm we developed converts real-time social emotions into colour and motion – tweets to light show.

“We distil 24 hours of action into a 24-minute visual concert that embodies the emotional peaks and troughs of the day.”

To join in tweet your thoughts using the hashtag #Energy2012

Related articles

Latest Stories from SNAP.PA

Because she is just as cute as a real cat.

Read more

One pilot is dead and another seriously injured after the craft exploded over the Mojave desert.

Read more

Promotions

BT Home Smart Cam

When I was first told by my boss that I would be doing a review on the BT Smart Cam 100 I didn’t quite know what to expect. Before even looking at the product I was picturing it as nothing more than a web cam with a fancy name.

AGA Living Subscription

Every issue of AGA Living magazine is packed full of celebrity AGA owner interviews, interior and design features, ideas to inspire your culinary imagination, mouth-watering recipes and inspirational shopping ideas.

“Space is hard and today was a tough day.”

One pilot is dead and another seriously injured after the craft exploded over the Mojave desert.

One pilot has died and another is seriously injured after a rocket belonging to billionaire Sir Richard Branson’s space tourism venture crashed during a test flight. Virgin Galactic’s SpaceShipTwo rocket came down in the Mojave Desert in California. An eyewitness reported that the craft exploded in flight after ignition. A Virgin Galactic spokesman said the […]

Quirky London