London Eye Olympics light show created by nation’s tweets

07:55 20 July 2012

Athlete Daley Thompson launches the world

Athlete Daley Thompson launches the world's first social media-driven light show at the EDF Energy London Eye, which will be powered by the UK's tweets every night of the Games. Photo: David Parry/PA Wire

The mood of the nation before and during the Olympics is to be captured and turned into a light show at the London Eye each night, driven by social media.

Launched last night by EDF, the landmark will be transformed by London 2012-related tweets every day at 9pm.

The highs, lows, triumphs and glories will be portrayed through a variety of colours and sequences.

To create the light show, EDF Energy has partnered with a group of graduates from the Massachusetts Institute of Technology (MIT).

They have developed an intuitive algorithm that linguistically analyses tweets about the Games from the UK.

Real-time tracking splits the tweets into positive and negative conversations and filters them through a programme, which systematically converts them into a light show.

It displays the Union Flag and gold, silver or bronze lighting, to celebrate Team GB’s medal haul.

Olympic legend Daley Thompson, who launched the light show, said: “Hosting the Games in London is an incredible once-in-a-lifetime event and as a passionate supporter of the Games I want everyone to get behind London 2012 and really show their support.

“We need to get behind our Team GB athletes to power them on to gold! EDF Energy of the Nation gives you a really easy way to join in, wherever you are and help drive a world first every night on the EDF Energy London Eye - a light show powered by the nation’s tweets.”

Justin Manor, founder of Sosolimited, who developed the technology for the lightshow, said: “The algorithm we developed converts real-time social emotions into colour and motion – tweets to light show.

“We distil 24 hours of action into a 24-minute visual concert that embodies the emotional peaks and troughs of the day.”

To join in tweet your thoughts using the hashtag #Energy2012

Related articles

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest London news

Friday, August 28, 2015
Jeremy Corbyn.

A disposable coffee cup used by Jeremy Corbyn as sold in an online auction for £51.

Friday, August 28, 2015
She was playing with her family in Hanworth Park when she was hit by the pellet that could have killed her (Photo: Google StreetView)

The little girl was running from her mother to her grandfather in Hanworth Park when they heard a loud noise like an air rifle shot.

Police say she could have been killed.

Friday, August 28, 2015
Police are investigating a rape in Park Road on Sunday

A crime scene has been set up after a woman reported being raped in Muswell Hill in the early hours of Sunday morning.

Friday, August 28, 2015
On second thoughts, just stay at home

We know you’re eager to make the most of the long weekend, so check out our guide to avoid spending it stuck in traffic or at the train station as you try to get around London.

Friday, August 28, 2015
A Game of Thrones White Walker would not stand for any Tube strike

From the inspirational to the downright bonkers, here are 23 things you’d only see in London.

What is this?

Near You Now

Don't Miss...

Competitions

Shop till you drop!

Home to top name brands at great prices, TK Maxx is more like a treasure hunt than a shop. Perfect for grabbing a bargain or some hidden gems, you arm yourself with a trolley and go wild.

Read more
Scones, jam and a cup of Earl Grey anyone?

Luxury boutique hotel Flemings Mayfair has recently launched The Drawing Room, London’s most stylish location for afternoon tea.

Read more
Free weekly shop? Yes please!

Win £200 to spend at Asda, one of the country’s leading supermarkets. Asda prides itself in being one of the cheapest places to shop, so you can be sure that your money will go a long way here.

Read more