London Eye Olympics light show created by nation’s tweets

07:55 20 July 2012

Athlete Daley Thompson launches the world

Athlete Daley Thompson launches the world's first social media-driven light show at the EDF Energy London Eye, which will be powered by the UK's tweets every night of the Games. Photo: David Parry/PA Wire

The mood of the nation before and during the Olympics is to be captured and turned into a light show at the London Eye each night, driven by social media.

Launched last night by EDF, the landmark will be transformed by London 2012-related tweets every day at 9pm.

The highs, lows, triumphs and glories will be portrayed through a variety of colours and sequences.

To create the light show, EDF Energy has partnered with a group of graduates from the Massachusetts Institute of Technology (MIT).

They have developed an intuitive algorithm that linguistically analyses tweets about the Games from the UK.

Real-time tracking splits the tweets into positive and negative conversations and filters them through a programme, which systematically converts them into a light show.

It displays the Union Flag and gold, silver or bronze lighting, to celebrate Team GB’s medal haul.

Olympic legend Daley Thompson, who launched the light show, said: “Hosting the Games in London is an incredible once-in-a-lifetime event and as a passionate supporter of the Games I want everyone to get behind London 2012 and really show their support.

“We need to get behind our Team GB athletes to power them on to gold! EDF Energy of the Nation gives you a really easy way to join in, wherever you are and help drive a world first every night on the EDF Energy London Eye - a light show powered by the nation’s tweets.”

Justin Manor, founder of Sosolimited, who developed the technology for the lightshow, said: “The algorithm we developed converts real-time social emotions into colour and motion – tweets to light show.

“We distil 24 hours of action into a 24-minute visual concert that embodies the emotional peaks and troughs of the day.”

To join in tweet your thoughts using the hashtag #Energy2012

Related articles

Latest Stories

48 minutes ago
This Vauxhall Corsa flipped over and landed on its roof this morning in Lambeth. Shocked Twitter users captured the scene [Photo courtesy of @k111777]

A car has flipped over dramatically on Brixton Road, Lambeth.

Read more
33 Portland Place looks peaceful on the outside, but if these walls could talk... [Photo from Google StreetView]

A swanky 24-bedroom house in the West End that was Britian’s answer to the Playboy mansion is up for sale – because its fraudster owner needs the cash for legal fees.

Read more
07:25
The incident happened between Ann Street and Villas Road on the Glyndon Estate in Plumstead (Pic: Google Street View)

A 19-year-old woman was raped as she made her way home through the Glyndon Estate in Plumstead.

Read more

Quirky London

Quizzes

How much do you really know about QPR legends like Les Ferdinand? Picture: Neal Simpson/EMPICS Sport

Test your knowledge of QPR’s greatest players with our fantastic legends quiz.

Read more
How much do you know about films in London? (Photo by Fox Photos/Getty Images)

Do you know your Lock Stock from your Long Good Friday, Sliding Doors from Shakespeare in Love?

Read more
How much about this great city do you really know? Take our true Londoner quiz and find out (Photo by Matt Cardy/Getty Images)

Do you know your apples from your pears? Take our Cockney quiz and see how much of a Londoner you really are.

Read more