London show explores internet archeology, ice cream machines with feelings and Angry Bird cupcakes

19:00 09 November 2011

Do you tweet a lot and consider the idea of an Angry Bird cupcake as possibly the greatest thing since that Youtube video of a crockeral crowing over a death-metal soundtrack?

A series of events across London this week are taking the temperature of the web today.

Internet Week Europe is about how fast the internet has developed in recent years and also how businesses can squeeze some benefits from this most movable of feasts that is the interweb.

Londoners can delve into the web’s ancient pre-history (around 15 years or so ago) at an exhibition tracing the web through “10 websites that changed the world” at the HQ of Storie Worldwide, in Saffron Hill, Farringdon.

Historically important sites are displayed on contemporary computers, including that made by Sir Tim Berners Lee, who invented the web as we know it.

Web junkies can see in their original state landmark sites like Antirom, made in 1994 by an art collective railing against the ‘multi-mediocrity’ of point-and-click interfaces. A worthy sentiment perhaps, but also a futile one - as anyone who works at a desk today knows.

You can also ponder the concept of machines having feelings at the Hospital Club, in Covent Garden. The Sapient Ice Cream Machine there will dispense an ice cream for you, but only if you smile at it.

Cup cakes on sale at the same venue represent the web’s substantial zany side. Created by Miss Cake Head, there are a range of tasty snacks inspired by late Apple guru Steve Jobs and also Angry Birds – the hit iPhone app game.

Sound a bit flippant? Well in some way, these cupcakes probably sum up an essence of the web’s personality.

For the more serious side of online, tomorrow (Thursday) sees a debate for marketing professionals on Facebook advertising.

Then on Friday, Web giant Yahoo hosts an event about engaging with mums.

Full listings of events taking place during Internet Week Europe can be found at the foot of this story.

A glitzy bash on Friday wraps up this week-long slice of geek heaven at the evocative St Luke’s Church in Shoreditch, where the biggest viral hits of recent months will be marked in an awards bash.

Tickets for the Internet Week Europe can be purchased at the Hospital Club, in Endell St, Covent Garden.

For full listings: www.internetweekeurope.com/events#?day=all

Tweeters can get £10 off tickets for announcing their purchase on Twitter. To buy a ticket, visit: http://www.internetweekeurope.com/attend/iwe-hq-pass.

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