Lord Alan Sugar to star in Eastenders for Children in Need

11:26 14 November 2012

Lord Sugar with Pudsey at the Albert Square sign during filming of an EastEnders special for Children in Need. Picture: BBC/Jack Barnes

Lord Sugar with Pudsey at the Albert Square sign during filming of an EastEnders special for Children in Need. Picture: BBC/Jack Barnes

WARNING: Use of this copyright image is subject to the terms of use of BBC Pictures' Digital Picture Service (BBC Pictures) as set out at www.bbcpictures.co.uk. In particular, this image may only be published by a registered User of BBC Pictures for editorial use for the purpose of publicising the relevant BBC programme, personnel or activity during the Publicity Period which ends three review weeks following the date of transmission and provided the BBC and the copyright holder in the caption are credited. For any other purpose whatsoever, including advertising and commercial, prior written approval from the copyright holder will be required.

Busines tycoon Lord Alan Sugar will feature in a special episode of EastEnders for Children In Need this week.

Lord Sugar pictured with Nitin Ganatra (Masood Ahmed), Shane Richie (Alfie Moon) and Adam Woodyatt (Ian Beale) during filming of a special episode of EastEnders for Children in Need. Picture: BBC/Jack BarnesLord Sugar pictured with Nitin Ganatra (Masood Ahmed), Shane Richie (Alfie Moon) and Adam Woodyatt (Ian Beale) during filming of a special episode of EastEnders for Children in Need. Picture: BBC/Jack Barnes

Lord Sugar, who seeks out entrepreneurs on his show The Apprentice, will join cast members from the soap in a sequence to be aired on Friday during the BBC’s Children in Need appeal night.

The businessman tweeted photos of himself on set last week with Shane Richie who plays Alfie Moon, Nitin Ganatra who plays Masood Ahmed, and Perry Fenwick who plays Billy Mitchell.

Lord Sugar also posted: “Off to do some filming now at the set of EastEnders for a Children in Need sequence - hope to have some fun. Will let you know.”

The BBC have confirmed on their EastEnders website that he will joining the cast in Walford for the fundraising episode, writing: “Lord Sugar will be dropping in on Albert Square for an unexpected visit!”

Lord Sugar is in a special episode of EastEnders for Children in Need. Picture: BBC/Jack BarnesLord Sugar is in a special episode of EastEnders for Children in Need. Picture: BBC/Jack Barnes

Children In Need’s appeal night starts at 7.30pm on Friday on BBC One and will also include a special Top Gear feature, performances from musicians and special takes on musicals including Les Miserables and Shrek.

The charity raises money to change the lives of disadvantaged children and young people in the UK.

Latest Stories from SNAP.PA

The famous mixtape from the hit Marvel movie will be the first cassette Disney has released in over 10 years.

Read more

Taylor Swift says she needs a security presence because of the “sheer number” of men who have threatened to kill, kidnap or marry her.

Read more

The Duchess honoured talented photographers at Natural History Museum.

Read more

Promotions

AGA Living Subscription

Every issue of AGA Living magazine is packed full of celebrity AGA owner interviews, interior and design features, ideas to inspire your culinary imagination, mouth-watering recipes and inspirational shopping ideas.

Dojo gives you hand picked recommendations for events, places and activities in London

Tired of always hearing about some amazing event in London after its gone, missing out on the best activities? That’s where Dojo comes in.

The Duchess honoured talented photographers at Natural History Museum.

Did you know that five police forces have acquired or used drones for surveillance?

Some 58 “high harm” foreign criminals who were living in the community have been missing since 2010.

The late Lynda Bellingham described details of the Christmas she would never see during her final TV interview.

Quirky London