Mo Farah and Roger Moore at 9/11 charity trading day

10:53 12 September 2012

Mo Farah does the Mobot at the annual BGC Partners charity day in London. Picture: Ian West/PA Wire

Mo Farah does the Mobot at the annual BGC Partners charity day in London. Picture: Ian West/PA Wire

Olympian Mo Farah helped a firm raise millions of pounds during a charity trading day in memory of those who died 11 years ago during the 9/11 terrorist attacks.

Mo Farah tired his hand at trading. Picture: Ian West/PA WireMo Farah tired his hand at trading. Picture: Ian West/PA Wire

Global brokerage company BGC lost 658 employees in New York and, on the anniversary of the tragedy, the firm invited celebrities to help secure multimillion-pound deals, with all profits going to charity.

In total, across its offices around the world, the firm and its affiliate Cantor Fitzgerald raised approximately $12million, equivalent to just under £7.5m.

Traders at the firm’s office in Canary Wharf were keen to guide Farah through his deal, and he proved capable of multi-tasking under pressure as he performed his famous “mobot” with a phone pressed to his ear.

The runner, who won gold in the 5,000m and 10,000m at the Olympics, was quick to join in with the frantic traders and looked like a natural as he shouted out commands such as “sell” and “how many are left?”.

Roger Moore takes part in the annual BGC Partners charity day. Picture: Ian West/PA WireRoger Moore takes part in the annual BGC Partners charity day. Picture: Ian West/PA Wire

A roar of congratulations broke out across the trading room when Farah secured a final deal.

Other famous faces taking part in the charity event at the Canary Wharf offices yesterday included Roger Moore, Sophie Ellis-Bextor, Lewis Hamilton, Joan Collins, Jo Brand, Lawrence Dallaglio, Joe Calzaghe, Andrew Strauss, Leona Lewis and Paul O’Grady.

When asked how trading under pressure compares to driving under pressure, Lewis Hamilton, who won the grand prix in Monza at the weekend, said: “It’s a little bit more intense, there are so many people here and of course I don’t understand what is going on, you’re dealing with shares and everything and you don’t understand all the figures they are talking about.”

Comedian Jo Brand, who took part to support Great Ormond Street Hospital, said: “I don’t understand a word that anyone is saying to me but I don’t think it matters.

Lewis Hamilton takes part in the annual BGC Partners charity day in London. Picture: Ian West/PA WireLewis Hamilton takes part in the annual BGC Partners charity day in London. Picture: Ian West/PA Wire

“I was a little bit worried about coming here because it is so testosterone fuelled but, having said that, last week I did a gig in front of 800 builders which was a lot worse than this.”

Actress Joan Collins brought a touch of glamour to the trading room in high heels and a fitted blue and white dress. She said: “I’ve never been to a place like this before, it reminds me of a film studio, everyone running around looking frantic.

“I hope you are all making lots of money and I hope you’re going to make lots of money for all our various charities, particularly for my special charity which is the Shooting Star Chase children’s hospice for terminally ill children and their parents.”

Sports personality Gary Lineker looked at home as he sat comfortably behind the trading desks with a phone pressed to one ear. He was supporting Leukaemia & Lymphoma Research and said: “The charity I’m here to support is obviously very significant, blood cancer is something my child had when he was very young. If it weren’t for people raising money like we are today he would not have had the chance in life like he now has, so I’m really happy to be here and to raise much-needed cash so we can make a difference to so many other people who have these kind of diseases.”

Dani King was among the olympic and Paralympic stars taking part. Picture: Ian West/PA WireDani King was among the olympic and Paralympic stars taking part. Picture: Ian West/PA Wire

Gold medal-winning cyclist Dani King was soon surrounded by traders as she did her best to raise money.

Paralympic cyclists Mark Colbourne and Jody Cundy were also among the London 2012 stars to take part in the charity event and they proudly showed off their medals to the traders.

Triple Paralympic medallist Colbourne said: “These medals around my neck just come to show that when you have a dream, and you pursue it, anything is possible.

“It was my pleasure to represent my country at the home Games but to come here today and represent a charity is a real pleasure and we need to try and raise as many millions as we can.”

Gary Lineker was supporting Leukaemia & Lymphoma Research. Picture: Ian West/PA WireGary Lineker was supporting Leukaemia & Lymphoma Research. Picture: Ian West/PA Wire

Downton Abbey stars Sophie McShera and Jim Carter took to the trading floor as ambassadors for Marie Curie Cancer Care. Carter said: “Marie Curie Cancer Care do fantastic work and they really appreciate everything you are doing here today.”

Animal lover Paul O’Grady brought one of his pet dogs on to the trading floor to help represent his charity Battersea Dogs and Cats Home.

He said: “Battersea Dogs and Cats Home does not receive any government funding, we rely solely on the good nature of the public so if you have any nice deals going give us a shout and I will get on the blower.”

BGC’s charity day took place in global offices including New York, Paris, Singapore, Hong Kong and Sao Paulo.

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest London news

Tuesday, September 1, 2015
Two teenagers were stabbed in a knife fight in George Lane, South Woodford, last night.

A knife fight in George Lane, South Woodford, last night left two teenagers in hospital with serious stab wounds.

Tuesday, September 1, 2015
The child and man were found dead in Colville Square, Notting Hill

A mother from Notting Hill has denied murdering her boyfriend and four-year-old daughter at their west London home.

Tuesday, September 1, 2015
Do you recognise this man? (Photo: Metropolitan Police)

Detectives are looking for the man in this CCTV picture after a man was viciously attacked with a belt on Brick Lane.

Tuesday, September 1, 2015
A naval vessel outside the ExCeL exhibition centre at an earlier Defence and Security Exhibition in 2011.  Other exhibits included an F16 fighter jet (Photo: Peter Macdiarmid/Getty Images)

One of the world’s biggest arms fairs is coming to the ExCel centre in east London later this month, and more than 1,000 protestors are already planning to oppose it.

Tuesday, September 1, 2015
Flowers and tributes left at Bank junction where a cyclist suffered a  fatal collision with a HGV earlier this year (Photo: Rob Stothard/Getty Images)

Mayor of London Boris Johnson has today announced a whole raft of new safety measures designed to protect cyclists and pedestrians from heavy goods vehicles (HGVs) and said the Safer Lorry Scheme could go even further, and stop them from taking dangerous left turns.

What is this?

Near You Now

Don't Miss...

Competitions

Get ready to take in the beautiful sights of London from above!

Are you always seeking unique ways to see your favourite city? This one is for you.

Read more
Shop till you drop!

Home to top name brands at great prices, TK Maxx is more like a treasure hunt than a shop. Perfect for grabbing a bargain or some hidden gems, you arm yourself with a trolley and go wild.

Read more
Scones, jam and a cup of Earl Grey anyone?

Luxury boutique hotel Flemings Mayfair has recently launched The Drawing Room, London’s most stylish location for afternoon tea.

Read more