More than half of London cyclists ‘reluctant’ to wear a helmet

17:32 18 October 2012

Christine Bleakley is a Barclays cycling ambassador

Christine Bleakley is a Barclays cycling ambassador

Archant

Laziness, vanity and cost are stopping Londoners from wearing a helmet while on a bicycle, a study has shown.

The research by Barclays revealed that all though 78 per cent of cyclists in the capital believe sporting a skid lid is important, many still choose not to.

Figures show that over half (53 per cent) are reluctant to wear a helmet. The most common reasons for not using one being an unwillingness to carry one around (45 per cent) or vanity related reasons (47 per cent), such as not looking presentable and a fear of “helmet hair”, but there is also a barrier due to the extra cost of purchasing a new suitable helmet (21 per cent).

To help promote safe cycling, the bank has teamed up with retailer velorution to offer a 50 per cent discount on helmets.

Christine Bleakley, Barclays cycling ambassador and passionate cyclist said: “I wouldn’t feel comfortable cycling without a helmet and hope the offer will encourage more London cyclists to consider wearing a helmet when on the capital’s roads.”

For more information visit www.velorution.biz or in store at 88 Great Portland Street between October 15 and December 15.

Latest Stories

Yesterday, 18:25
Moorgate station was evacuated this evening after a 'security alert' causing delays on the Tube network (Photo by Sion Touhig/Getty Images)

There are severe delays on the Tube in central London tonight after a ‘security alert’ shut Moorgate Underground station with passengers evacuated and trains stopped in tunnels.

Read more
Yesterday, 11:39
Ruislip was hit with torrential rain overnight leaving the town centre badly flooded this morning (Picture: Twitter/@souvikdash)

The Monday morning commute is not exactly most people’s idea of a good time but it was made a lot worse for those in west London this morning after flash flooding.

Read more
Yesterday, 10:35
This Vauxhall Corsa flipped over and landed on its roof this morning in Lambeth. Shocked Twitter users captured the scene [Photo courtesy of @k111777]

A car has flipped over dramatically on Brixton Road, Lambeth.

Read more

Quirky London

Quizzes

Test your London musical knowledge with our album quiz (Images via Getty)

Does your music knowledge stretch from The Rolling Stones to Rudimental, Spandau Ballet to Siouxsie and the Banshees? If so then test it out with our London bands quiz:

Read more
How much do you really know about QPR legends like Les Ferdinand? Picture: Neal Simpson/EMPICS Sport

Test your knowledge of QPR’s greatest players with our fantastic legends quiz.

Read more
Quiz-1

Do you know your Lock Stock from your Long Good Friday, Sliding Doors from Shakespeare in Love?

Read more