London Dungeon fright tests find French and Italians are biggest scaredy cats

11:22 07 June 2012

The London Dungeon scare testing. Photo: Mikael Buck

The London Dungeon scare testing. Photo: Mikael Buck

© Mikael Buck

Who would have thought it – the French and Italians have been revealed as the world’s biggest scaredy cats following research by the one of London’s scariest attractions.

London Dungeon biggest scaredy cat rankings:

1. France

2. Italy

3. Brazil

4. England

5. Scotland

6. Sweden

7. India

8. Hungary

9. USA

10. Germany

The London Dungeon wanted to see how different nationalities react to its gruesome shows so it commissioned ‘thrill engineer’ Professor Brendan Walker to conduct tests into the ‘scare thresholds’ of visitors and come up with top 10 rankings.

Stimuli such as live rats and maggot-infested meat were used to study people’s responses, including heart rate, sweat levels and facial expressions.

At the end of the research Prof Walker and his team concluded the French were easiest to frighten followed by the Italians and Brazilians.

Next came the English and Scots, with Americans and Germans proving to be much harder to scare.

Prof Walker said: “Most of the ratings are in keeping with what one might expect in terms of predicted national responses but there are some curve balls in there.

“I would certainly have anticipated that France, Italy and Brazil would come high up the list of most ‘scared’, but am surprised at some of the Anglo countries’ (USA, England and Scotland) relative ‘squeamishness’ – hardly in keeping with the stereotypes of the unshakeable British bulldog or Scotland the brave.”

The attraction is now using Prof Walker’s research and its own observations to classify its shows by nationality, with ratings reflecting cultural sensibilities as opposed to the more commonplace age classifications given for films and games.

London Dungeon general manager Ben Sweet said: “The results have enabled us to introduce an international rating system across our shows so guests know what level of scare they are in for.

“It will also be very useful for our team of actors, enabling them to ramp up or tone down the experience for different groups.”

Latest Stories from SNAP.PA

Pink Floyd have helped boost the resurgence in vinyl with their latest album, The Endless River.

Read more

The left-hander’s swashbuckling style meant he was always exciting to watch.

Read more

The brief teaser for Game Of Thrones’ season five has been unveiled and it focuses on Arya Stark.

Read more

Promoted content

Gamucci is a global leader and premier brand of electronic cigarettes

Gamucci has an electronic cigarette tailored for every need. We have a range of both disposable and rechargeable electronic cigarettes suitable for all adult smokers. And for a limited time, some great discounts.

Money saving Christmas gifts to add to your shopping list!

It’s nearly time to go on the hunt for Christmas presents, stuck on what to get for your nearest and dearest? We’ve picked out a selection of great deals to get you started and to help you save some pennies!

Just in case you were wondering, Westminster Cathedral isn’t a mosque.

Vloggers aren’t just being used to sell beauty products anymore, they’re being used to sell universities.

Ashley Roberts says she’s happy for Declan Donnelly after he asked his girlfriend to marry him.

The Foreign Office was unable to give any details on the conditions of those injured.

TOP Stories

Protester chanted against injustice  [Photograph byDaniel Leal-Olivas/PA]

Around 1,000 people took to the streets of London last night in solidarity with protests over the shooting of a young unarmed black man in the American city of Ferguson.

Baroness Joanna Shields

Tech City UK and a top London university have just launched the world’s first government-funded online tech school.

Yesterday, 16:53
Mohommod and Hamza Nawaz

Two brothers from Stratford have today become the first people in the country to be jailed for terrorist offences after returning from Syria.

London Bloggers

54 minutes ago
The main room at the Museum of Comedy (Pic: Steve Ullathorne)

This week I visited the Museum of Comedy located at the corner of Museum Street and Bloomsbury Way in the crypt under St George’s Church.

58 minutes ago
Bird Lovegod

I genuinely and honestly have only a slight problem when it comes to buying domain names.

Friday, November 14, 2014
Bird says back up your data

What happened after a friend of mine lost basically everything he’d created in the last 5 years: