London Dungeon fright tests find French and Italians are biggest scaredy cats

11:22 07 June 2012

The London Dungeon scare testing. Photo: Mikael Buck

The London Dungeon scare testing. Photo: Mikael Buck

© Mikael Buck

Who would have thought it – the French and Italians have been revealed as the world’s biggest scaredy cats following research by the one of London’s scariest attractions.

London Dungeon biggest scaredy cat rankings:

1. France

2. Italy

3. Brazil

4. England

5. Scotland

6. Sweden

7. India

8. Hungary

9. USA

10. Germany

The London Dungeon wanted to see how different nationalities react to its gruesome shows so it commissioned ‘thrill engineer’ Professor Brendan Walker to conduct tests into the ‘scare thresholds’ of visitors and come up with top 10 rankings.

Stimuli such as live rats and maggot-infested meat were used to study people’s responses, including heart rate, sweat levels and facial expressions.

At the end of the research Prof Walker and his team concluded the French were easiest to frighten followed by the Italians and Brazilians.

Next came the English and Scots, with Americans and Germans proving to be much harder to scare.

Prof Walker said: “Most of the ratings are in keeping with what one might expect in terms of predicted national responses but there are some curve balls in there.

“I would certainly have anticipated that France, Italy and Brazil would come high up the list of most ‘scared’, but am surprised at some of the Anglo countries’ (USA, England and Scotland) relative ‘squeamishness’ – hardly in keeping with the stereotypes of the unshakeable British bulldog or Scotland the brave.”

The attraction is now using Prof Walker’s research and its own observations to classify its shows by nationality, with ratings reflecting cultural sensibilities as opposed to the more commonplace age classifications given for films and games.

London Dungeon general manager Ben Sweet said: “The results have enabled us to introduce an international rating system across our shows so guests know what level of scare they are in for.

“It will also be very useful for our team of actors, enabling them to ramp up or tone down the experience for different groups.”

Latest Stories from SNAP.PA

If you can’t guess who’s number one, you’re just not trying (hint: it’s not David Moyes).

Read more

ITV presenter beat international stars Jennifer Lawrence and Beyonce for top spot.

Read more

From Nigel Farage to George Galloway, it’s been a year of people trying to make a change in politics.

Read more

Promoted content

Gamucci is a global leader and premier brand of electronic cigarettes

Gamucci has an electronic cigarette tailored for every need. We have a range of both disposable and rechargeable electronic cigarettes suitable for all adult smokers. And for a limited time, some great discounts.

Paddington

With Christmas comes a host of movies to the big screen, from festive family comedies to action blockbusters. Here is our pick of the best out next month.

From Nigel Farage to George Galloway, it’s been a year of people trying to make a change in politics.

If you’ve taken time off to escape from your boss, you’re not alone.

The judge reckons the PC did not have enough wit to invent the story.

There’s been a rise in the number of fresh shop-bought chickens contaminated with the bug since August.

TOP Stories

Yesterday, 15:42
Snaresbrook Crown Court Pic: John Stillwell/PA

A Lithuanian builder who repeatedly slammed his pregnant girlfriend’s head into a brick wall when she refused to have sex with him has been jailed for nine years.

Yesterday, 12:55
On Friday, use your reigstered contactless Mastercard instead of an Oyster card to enjoy free travel (Photo by Dan Kitwood/Getty Images)

You can use London public transport for free on Friday November 14 and Friday November 28 - if you use Mastercard.

Yesterday, 07:53
Protester chanted against injustice  [Photograph byDaniel Leal-Olivas/PA]

Around 1,000 people took to the streets of London last night in solidarity with protests over the shooting of a young unarmed black man in the American city of Ferguson.

London Bloggers

Yesterday, 10:58
The main room at the Museum of Comedy (Pic: Steve Ullathorne)

This week I visited the Museum of Comedy located at the corner of Museum Street and Bloomsbury Way in the crypt under St George’s Church.

Yesterday, 10:54
Bird Lovegod

I genuinely and honestly have only a slight problem when it comes to buying domain names.

Friday, November 14, 2014
Bird says back up your data

What happened after a friend of mine lost basically everything he’d created in the last 5 years: