London Dungeon fright tests find French and Italians are biggest scaredy cats

11:22 07 June 2012

The London Dungeon scare testing. Photo: Mikael Buck

The London Dungeon scare testing. Photo: Mikael Buck

© Mikael Buck

Who would have thought it – the French and Italians have been revealed as the world’s biggest scaredy cats following research by the one of London’s scariest attractions.

London Dungeon biggest scaredy cat rankings:

1. France

2. Italy

3. Brazil

4. England

5. Scotland

6. Sweden

7. India

8. Hungary

9. USA

10. Germany

The London Dungeon wanted to see how different nationalities react to its gruesome shows so it commissioned ‘thrill engineer’ Professor Brendan Walker to conduct tests into the ‘scare thresholds’ of visitors and come up with top 10 rankings.

Stimuli such as live rats and maggot-infested meat were used to study people’s responses, including heart rate, sweat levels and facial expressions.

At the end of the research Prof Walker and his team concluded the French were easiest to frighten followed by the Italians and Brazilians.

Next came the English and Scots, with Americans and Germans proving to be much harder to scare.

Prof Walker said: “Most of the ratings are in keeping with what one might expect in terms of predicted national responses but there are some curve balls in there.

“I would certainly have anticipated that France, Italy and Brazil would come high up the list of most ‘scared’, but am surprised at some of the Anglo countries’ (USA, England and Scotland) relative ‘squeamishness’ – hardly in keeping with the stereotypes of the unshakeable British bulldog or Scotland the brave.”

The attraction is now using Prof Walker’s research and its own observations to classify its shows by nationality, with ratings reflecting cultural sensibilities as opposed to the more commonplace age classifications given for films and games.

London Dungeon general manager Ben Sweet said: “The results have enabled us to introduce an international rating system across our shows so guests know what level of scare they are in for.

“It will also be very useful for our team of actors, enabling them to ramp up or tone down the experience for different groups.”

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest Stories from SNAP.PA

Claire Foy has said she found filming her Wolf Hall death scene emotional.

Read more

The BBC director-general has addressed listener worries about changes to The Archers, saying he hopes it doesn’t “lose what is precious”.

Read more

Promoted content

Valentine's Day in London

If you’re struggling over what to buy for the special person in your life in your life, our Valentine’s Day in London section is here to help.

Established in 1987, Tucci is one of the North's premier stores for branded clothing, footwear and accessories.

Save up to 70% on designer brands for Men and Women, including G-Star, Diesel, French Connection, Firetrap and many more….our sale is now on.

Can the public get to the bottom of those bright lights in the sky?

Fonejacker has nothing on these lot.

Flights are being cancelled, schools are being closed, and America’s northeast is getting prepared for a lot of snow.

Cinematic classics get a right-wing twist from Twitter. The results are thoroughly amusing.

TOP Stories

Yesterday, 17:40
The wreckage of the car [Photograph by London Fire Brigade]

A van driver has been praised by firefighters today after he dragged a man out of a moving burning car.

Yesterday, 12:13
Anyone with information about the incident outside Goresbrook School is asked to call police on 02 3276 1090 quoting ref 5100841/15

An appeal has been launched to find a moped rider who kicked a cyclist off his bike in east London on Friday night.

Yesterday, 11:10
Josh Dorgu at his beloved Arsenal

A school community is in mourning after popular A level student Josh Dorgu collapsed and died in front of his shocked classmates.

London Bloggers

Monday, December 22, 2014
Around 25 per cent of the population self-identity as having no religion yet still enjoy the fun of Christmas (Photo by Oli Scarff/Getty Images)

It’s Christmas time. We know this by the light-adorned streets, the mobility hazard posed by boxes of Quality Street, Roses and Celebrations in every supermarket’s entrance and, of course, the incessant radio-plays of Mariah Carey’s All I Want for Christmas Is You.

Thursday, November 27, 2014
The main room at the Museum of Comedy (Pic: Steve Ullathorne)

This week I visited the Museum of Comedy located at the corner of Museum Street and Bloomsbury Way in the crypt under St George’s Church.

Thursday, November 27, 2014
Bird Lovegod

I genuinely and honestly have only a slight problem when it comes to buying domain names.