The Silver Goat iPad film premiere on London Routemaster bus

08:23 11 May 2012

First ever worldwide

First ever worldwide 'ipad film premiere' takes place on a Routemaster bus in London attended by cast and crew. Film is called The Silver Goat. 10.5.12 Photographer Sam Pearce/www.square-image.co.uk

Sam Pearce

London has played host to the premiere for the first ever UK movie released as an iPad app.

The premiere for The Silver Goat, attended by the full cast and crew, took place on a Routemaster bus.

Director Aaron Brookner, said: “Making a film into an app is a revolution.

“Not only does it give the audience access to a ton of additional content, you can watch this movie anywhere and share it in seconds.

“For independent filmmakers, directly getting in touch with your audience is just invaluable.”

The ‘portable premiere’ lasted for 83 minutes – the same length as the movie – and took the audience around Chelsea, Royal Opera House, South Bank, the Almeida Theatre, a flat in Notting Hill and around the Thames, where the movie was filmed in 11 days in November 2010.

The iconic London locations form the backdrop to the movie; a film that combines psychological drama with dark comedy and follows the story of a stage actress that falls in love with an American playwright to the dismay of her father.

The film is available to download for a discounted price of £2.99 from today (May 11) at the Apple App Store for two days, after which time it will be priced at £3.99.

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest London news

Friday, July 31, 2015
Brazil Day in Trafalgar Square is always a colourful event (Picture: Fernando Arroteia)

The Olympic Games are heading to Rio in 2016 (yes, we can’t believe it will be four years since London 2012 either) and the hype is already building. Join thousands in Trafalgar Square to celebrate Brazil Day and get a taste of what the vibrant country has to offer.

Friday, July 31, 2015
The cuddly toy 'mum' helps Edward to practise clinging and climbing as he would naturally (Photo: ZSL London Zoo)

A baby two-toed sloth is being hand-reared by keepers at ZSL London Zoo - and the pictures and video of him cuddling with his teddy-bear surrogate mum are almost too cute to bear.

Friday, July 31, 2015
Thornton Way in Hampstead Garden Suburb

Two women were attacked and made hostages in their own home in a terrifying raid on their Hampstead Garden Suburb house.

Friday, July 31, 2015
One of the men can be seen with a shotgun

This is the terrifying moment a masked gang armed with a shotgun and crowbars broke into a house in Gidea Park – after pulling up in a Porsche.

Friday, July 31, 2015
A 20-year-old has died after falling down a chimney at Great Cumberland Place, W1 (Picture: Street View)

A 20-year-old man died last night after falling backwards down the chimney of a seven-storey building metres from Marble Arch, police said.

What is this?

Near You Now

Don't Miss...

Competitions

Get your hands on some fresh trainers!

Need some new shoes to head to work or some new heels for a night on the cobbles? London24 has teamed up with online retailer Sole Trader to offer £100 worth of shoes to one lucky reader.

Read more
Take in the stunning sites of London from the summit of the O2!

Up at The O2 has teamed up with London24 to give one lucky reader the chance to experience urban mountaineering this summer with an exhilarating 90-minute climb across the roof of one of London’s most iconic landmarks.

Read more
Terrific tea, creamy cakes and splendid sandwiches at Mews of Mayfair.

Celebrate a truly quintessentially British tradition with the chance of winning a luxurious Afternoon Tea for two people at Mews of Mayfair, complete with a glass of Veuve Clicquot champagne.

Read more