Teenagers targeted in road safety campaign

10:00 23 October 2012

A campaign to lower the number of teen casualties on the road has been launched by Transport for London (TfL).

The Teen Road Safety Campaign will warn young people not to get distracted by their mobile phones or MP3 players while they are walking around London.

Last year 236 teenagers were killed or seriously injured in London, a decrease from 258 in 2010.

The borough of Bromley had the most fatalities with two people aged between 13 and 19 killed, while in Newham 12 teens were seriously injured.

Ben Plowden, director of planning TfL surface transport, said: “Transport for London is committed to reducing teen road casualties.

“With the rise of mobile phones and MP3 players, now more than ever, TfL continues to urge teenagers to be alert and not get distracted on the road.

“We have achieved positive results over the last 10 years but we know there is still much work to do.”

The campaign will use posters across London, social media messages and even an online game to help raise awareness amongst teens.

In the online game, ‘Stop.Think.Win,’ players must avoid traffic as they navigate themselves and lead a group of friends on a walk across a city.

Mr Plowden said: “This campaign uses engaging media, from posters to an online game, to get the message over to teenagers.”

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest London news

Monday, August 3, 2015
The new 24 hour strike is set for August 5 (Picture: Getty)

London Underground (LU) and the transport unions are trying to avoid a 24 hour strike from Wednesday, but Unite has already rejected the offer on the table.

Monday, August 3, 2015
Travellers were ushered out of the station (Photo: Steven Gray @Frogo)

All passengers were evacuated from Baker Street Underground station this morning because of a fire alert.

Monday, August 3, 2015
This 15-year-old girl, Reneisha Brown, has been missing since July 31 (Picture: Met Police)

A 15-year-old girl, Reneisha Brown, was last seen in Bounds Green on July 31 and police have now launched an appeal to find her.

Monday, August 3, 2015
A 55-year-old man died while attempting to complete the  Prudential RideLondon 2015 (Picture: PA Images)

A Prudential RideLondon cyclist died on his bike while participating in the 25,000 strong event in London yesterday.

Sunday, August 2, 2015
Police are appealing for witnesses to the crash

A nine-year-old who suffered severe head injuries after being hit by a car in Barking is now fighting for his life in hospital.

What is this?

Near You Now

Don't Miss...

Competitions

Get your hands on some fresh trainers!

Need some new shoes to head to work or some new heels for a night on the cobbles? London24 has teamed up with online retailer Sole Trader to offer £100 worth of shoes to one lucky reader.

Read more
Take in the stunning sites of London from the summit of the O2!

Up at The O2 has teamed up with London24 to give one lucky reader the chance to experience urban mountaineering this summer with an exhilarating 90-minute climb across the roof of one of London’s most iconic landmarks.

Read more
Terrific tea, creamy cakes and splendid sandwiches at Mews of Mayfair.

Celebrate a truly quintessentially British tradition with the chance of winning a luxurious Afternoon Tea for two people at Mews of Mayfair, complete with a glass of Veuve Clicquot champagne.

Read more