Teenagers targeted in road safety campaign

10:00 23 October 2012

A campaign to lower the number of teen casualties on the road has been launched by Transport for London (TfL).

The Teen Road Safety Campaign will warn young people not to get distracted by their mobile phones or MP3 players while they are walking around London.

Last year 236 teenagers were killed or seriously injured in London, a decrease from 258 in 2010.

The borough of Bromley had the most fatalities with two people aged between 13 and 19 killed, while in Newham 12 teens were seriously injured.

Ben Plowden, director of planning TfL surface transport, said: “Transport for London is committed to reducing teen road casualties.

“With the rise of mobile phones and MP3 players, now more than ever, TfL continues to urge teenagers to be alert and not get distracted on the road.

“We have achieved positive results over the last 10 years but we know there is still much work to do.”

The campaign will use posters across London, social media messages and even an online game to help raise awareness amongst teens.

In the online game, ‘Stop.Think.Win,’ players must avoid traffic as they navigate themselves and lead a group of friends on a walk across a city.

Mr Plowden said: “This campaign uses engaging media, from posters to an online game, to get the message over to teenagers.”

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