The Shard to be used to attract more visitors from China

07:27 19 November 2012

The Shard is to be used to attract more visitors from China. Picture: Anthony Devlin/PA Wire

The Shard is to be used to attract more visitors from China. Picture: Anthony Devlin/PA Wire

London’s highest and newest tourist attraction is to be used to attract more Chinese visitors to the UK.

The Shard, which stands 1,016ft high, is set to open in the new year.

Representatives of The View from the Shard will be part of a large UK tourism delegation visiting Shanghai in China this week to promote UK tourism.

The 40 organisation-strong mission will also include promoters of the Burlington Arcade in Piccadilly and retailer John Lewis.

Research by VisitBritain shows that Chinese visitors are drawn to the UK by its rich culture and heritage, its countryside and its shopping experiences.

Last year a record 150,000 visitors arrived in the UK from China, spending £240million in the process. Over the last five years the UK has welcomed a 39 per cent rise in visits from China, and VisitBritain hopes that by 2020 it can attract an additional 233,000 visitors - a 156 per cent increase.

A VisitBritain delegation is also visiting Japan this week, with Japanese travel trade buyers meeting 18 British tourism businesses in Tokyo on Wednesday and Thursday.

In 2011, Britain welcomed a 6 per cent increase in arrivals from Japan, with 237,000 visitors spending £191m.

VisitBritain wants to push this annual figure up to almost 300,000 by 2020.

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest London news

Tuesday, May 26, 2015
[CDC/Janice Haney Carr]

Abellio Greater Anglia is to spend £30 million on its trains after customers sent in photos of flea bites.

Tuesday, May 26, 2015
[Photograph by Tristan Newkey-Burden]

A vulnerable 16-year-old girl who went missing with a 51-year-old man has been found after more than a week.

Tuesday, May 26, 2015
Southeastern trains are unable to travel from London Victoria to Lewisham at present [Photo by Dan Kitwood/Getty Images]

Southeastern services cannot run between London Victoria and Lewisham this evening due to signalling problems.

Tuesday, May 26, 2015
[Photograph from the Met Police]

Two men forged Transport for London (TfL) private hire licences to illegally operate as minicab drivers.

Tuesday, May 26, 2015
(Picture:: PA)

A man was caught touching himself while standing close to women at London Bridge Underground station.

What is this?

Near You Now

Don't Miss...

Competitions

You could take in stunning views of London over brunch at the Sky Garden

Celebrate lighter, brighter days with the chance of winning an indulgent brunch for two with a bottle of bubbles at Darwin, the cool and casual brasserie 36 floors up at Sky Garden.

Read more