TV stars show support for dementia campaign
09:19 21 September 2012
TV stars including Michael Parkinson and Fiona Phillips have pledged their support to a new dementia awareness campaign.
The scheme, called A Day to Remember, was launched by the Department for Health today and aims to highlight the early signs of the condition.
With the help of the Alzheimer’s Society, the government hopes more people will have that “difficult conversation” with a family member when they spot the telltale symptoms.
Prime Minister David Cameron said: “Dementia is a devastating disease that puts enormous strain on people and their families.
“Shockingly, nearly 400,000 people are unaware that they have the condition and so we want to make sure more people know what dementia is and how to spot those tell-tale signs.
“With the number of sufferers set to rise in the years ahead, I am determined that we go much further and faster on dementia.”
Sir Michael Parkinson, Fiona Phillips and legendary England goalkeeper Gordon Banks have lent their support to the campaign, by sharing their personal experiences of dementia in a short film, at www.nhs.uk/dementia.