VIDEO: First look at Ally Pally as Olympics’ Holland Heineken House

19:00 17 April 2012

The video shows how Alexandra Palace will be transformed into Holland Heineken House

The video shows how Alexandra Palace will be transformed into Holland Heineken House

Archant

These are the first glimpses of how Alexandra Palace will look after it has undergone an orange Olympic transformation.

A video released today shows what the Palace will look like when it becomes the Olympic Village venue for Holland, which will welcome Dutch athletes and supporters during the Olympic Games as Holland Heineken House.

The preview begins with a computer-generated image of Alexandra Palace, boasting a decidedly orange glow and proudly flying the Dutch flag over the Palm Court entrance.

It then moves inside the iconic venue - where fans can watch coverage of events in an “arena”, a smart “Olympic Club” with a bar and outside seating, and an athletes area where tired sportsmen and women can relax on comfortable sofas.

But the highlight of the venue is the Great Hall, which becomes the Medal Ceremony Hall. Here, winners will proudly stand on a giant stage in front of the famous organ, to be cheered on by their countrymen - as well as the lucky non-Dutch nationals who manage to get tickets to the cultural house.

Hans Erik Tuijt, Heineken’s global activation manager, said: “Holland Heineken House celebrates its 20th anniversary this year and this unique virtual tour shows that it will be the most memorable house yet, both in terms of size and the experience we will offer our visitors.

“Heineken has an unparalleled reputation for providing consumers with the extraordinary, and it is no surprise that Holland Heineken House welcomed 100,000 fans in Beijing 2008 and 120,000 at Vancouver 2010.

“It is our goal to provide an even better experience in London.”

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest Stories from SNAP.PA

And if we don’t do something to help them, you might not ever.

Read more

There was shouting, there was swearing, and there was some serious voicing of opinions. It can only be the latest from the Celebrity Big Brother house.

Read more

We look at the big names in the world of sport, music, fashion, TV and film that most influence these islands.

Read more

Promoted content

Established in 1987, Tucci is one of the North's premier stores for branded clothing, footwear and accessories.

Save up to 70% on designer brands for Men and Women, including G-Star, Diesel, French Connection, Firetrap and many more….our sale is now on.

[Photo by Evening Standard/Getty Images]

It’s the new year and you’re looking forward to booking your summer holidays - but how do sunny getaways change when you’ve got children?

It’s easy to lose sight of how beautiful London is when you’re crammed into a commuter train. Let these flying Instagram users take you on a bird’s eye tour of London.

People have pretty good memories when it comes to the outstanding performance of a tub of lard on HIGNFY.

The UN ambassador unveiled IMPACT10X10X10, a new initiative to end gender inequality as part of the HeForShe campaign.

David Cameron and Tony Blair are among those paying tribute.

Quirky London