VIDEO: First look at Ally Pally as Olympics’ Holland Heineken House

19:00 17 April 2012

The video shows how Alexandra Palace will be transformed into Holland Heineken House

The video shows how Alexandra Palace will be transformed into Holland Heineken House

Archant

These are the first glimpses of how Alexandra Palace will look after it has undergone an orange Olympic transformation.

A video released today shows what the Palace will look like when it becomes the Olympic Village venue for Holland, which will welcome Dutch athletes and supporters during the Olympic Games as Holland Heineken House.

The preview begins with a computer-generated image of Alexandra Palace, boasting a decidedly orange glow and proudly flying the Dutch flag over the Palm Court entrance.

It then moves inside the iconic venue - where fans can watch coverage of events in an “arena”, a smart “Olympic Club” with a bar and outside seating, and an athletes area where tired sportsmen and women can relax on comfortable sofas.

But the highlight of the venue is the Great Hall, which becomes the Medal Ceremony Hall. Here, winners will proudly stand on a giant stage in front of the famous organ, to be cheered on by their countrymen - as well as the lucky non-Dutch nationals who manage to get tickets to the cultural house.

Hans Erik Tuijt, Heineken’s global activation manager, said: “Holland Heineken House celebrates its 20th anniversary this year and this unique virtual tour shows that it will be the most memorable house yet, both in terms of size and the experience we will offer our visitors.

“Heineken has an unparalleled reputation for providing consumers with the extraordinary, and it is no surprise that Holland Heineken House welcomed 100,000 fans in Beijing 2008 and 120,000 at Vancouver 2010.

“It is our goal to provide an even better experience in London.”

Latest Stories

18:35
Great Britain's Jenny Jones with her bronze medal won in the Sochi Winter Olympics (Mike Egerton/PA Wire)

Snowboarder Jenny Jones has issued a desperate plea for help after her laptop containing all of her photographs of her Olympic success was stolen from her car.

Read more
12:32
The cyclist's helmet camera captured the sickening moment that a car slammed into him [Picture from Youtube]

A cyclist was hit by a car in Romford, slammed into the windscreen and miraculously landed on his feet - and caught the whole thing on his helmet cam.

Read more
11:22
The trio lured their victim to a secluded part of Hampstead Heath (Photo by Dan Kitwood/Getty Images)

A woman lured her fiancé to a secluded part of Hampstead Heath before beating him to near death with the help of two other men so they could steal £200 from him.

Read more

Quirky London

Quizzes

How much do you really know about QPR legends like Les Ferdinand? Picture: Neal Simpson/EMPICS Sport

Test your knowledge of QPR’s greatest players with our fantastic legends quiz.

Read more
How much do you know about films in London? (Photo by Fox Photos/Getty Images)

Do you know your Lock Stock from your Long Good Friday, Sliding Doors from Shakespeare in Love?

Read more
How much about this great city do you really know? Take our true Londoner quiz and find out (Photo by Matt Cardy/Getty Images)

Do you know your apples from your pears? Take our Cockney quiz and see how much of a Londoner you really are.

Read more
Guess the manager quiz. Here's a hint, it's not these four.

The managerial merry-go-round spins quickly these days so do you think you’ve got the knowledge to recognise the faces of all these football bosses?

Read more
A normal day at London Liverpool Street station

This quiz is for people who think they know the Tube and rail inside out.

Read more