VIDEO: First look at Ally Pally as Olympics’ Holland Heineken House

19:00 17 April 2012

The video shows how Alexandra Palace will be transformed into Holland Heineken House

The video shows how Alexandra Palace will be transformed into Holland Heineken House

Archant

These are the first glimpses of how Alexandra Palace will look after it has undergone an orange Olympic transformation.

A video released today shows what the Palace will look like when it becomes the Olympic Village venue for Holland, which will welcome Dutch athletes and supporters during the Olympic Games as Holland Heineken House.

The preview begins with a computer-generated image of Alexandra Palace, boasting a decidedly orange glow and proudly flying the Dutch flag over the Palm Court entrance.

It then moves inside the iconic venue - where fans can watch coverage of events in an “arena”, a smart “Olympic Club” with a bar and outside seating, and an athletes area where tired sportsmen and women can relax on comfortable sofas.

But the highlight of the venue is the Great Hall, which becomes the Medal Ceremony Hall. Here, winners will proudly stand on a giant stage in front of the famous organ, to be cheered on by their countrymen - as well as the lucky non-Dutch nationals who manage to get tickets to the cultural house.

Hans Erik Tuijt, Heineken’s global activation manager, said: “Holland Heineken House celebrates its 20th anniversary this year and this unique virtual tour shows that it will be the most memorable house yet, both in terms of size and the experience we will offer our visitors.

“Heineken has an unparalleled reputation for providing consumers with the extraordinary, and it is no surprise that Holland Heineken House welcomed 100,000 fans in Beijing 2008 and 120,000 at Vancouver 2010.

“It is our goal to provide an even better experience in London.”

Latest Stories

16 minutes ago
Fancy somewhere different for dinner? [Photo courtesy of Events In The Sky]

This new Londonrestaurant will put the UP in ‘pop-up’!

Read more
22 minutes ago
The killer shark lurking among the fish in the Islington shop

An animatronic shark was installed in a fishmongers in Islington to scare the hell out of customers and promote unlikely sequel Sharknado 2.

Read more
Lawn moo-ers: The cows take over Bedfords Park on Wednesday 30 July [Picture by Ray Bowler, secretary of the  Red Poll Cattle Society]

A park in Greater London will be using a cutting-edge way to keep its grass short: cows!

Read more

Quirky London

Quizzes

But which London?! [Photo courtesy of Basher Eyre]

Yoou might know London like the back of your hand, but how well do you know the other Londons - and London landmarks - across the world?

Read more
The prize is glory (Photo by Dan Kitwood/Getty Images)

It used to be Manhattan that was famous for its majestic skyline, but now our fair city is catching up. Do you know your Shard from your Heron Tower?

Read more
Test your London musical knowledge with our album quiz (Images via Getty)

Does your music knowledge stretch from The Rolling Stones to Rudimental, Spandau Ballet to Siouxsie and the Banshees? If so then test it out with our London bands quiz:

Read more