Video: Oddbins’ wine answer to The Voice - search for The Palate is on

17:00 01 June 2012

Wine merchant Oddbins has launched its own answer to The Voice singing talent show – a search for the best amateur palate.

It is inviting wine lovers to put their taste buds to the test to stand a chance of winning a place on Oddbins’ tasting panel that decides which drinks go into its branches and on its website.

Winners of The Palate will also get a holiday of a lifetime in one of the world’s best-known wine regions.

The first round takes place in Oddbins branches over the next two weekends.

Each branch will select the best palates from the initial heats according to set criteria.

The search then progresses to a regional contest and then to a national level to select the overall winners.

Part of the competition will involve a ‘boot camp’ where contestants will receive a master class in tasting from the coaches who are three of the most respected wine critics in the country.

Like The Voice, the final will become a battle of the finalists as well as the coaches.

The competition is open to everyone as long as they are over 18 and not employed in the wine trade.

Emma Nichols, head of buying of Oddbins, said: “For our customers and the wine loving public as a whole, we are offering the chance of putting your taste buds to the test in a fun, relaxed and for the winner, an ultimately extremely rewarding way.”

Latest Stories from SNAP.PA

One male suspect has also died, with Parliament sergeant-at-arms Kevin Vickers hailed for helping to stop the attacker reaching MPs.

Read more

Lindsay Booth said The Apprentice taught her to put more emphasis on life than business.

Read more

Tina Fey and Jason Bateman star as brother and sister, who return home after the death of their father in This Is Where I Leave You.

Read more

Promotions

AGA Living Subscription

Every issue of AGA Living magazine is packed full of celebrity AGA owner interviews, interior and design features, ideas to inspire your culinary imagination, mouth-watering recipes and inspirational shopping ideas.

Dojo gives you hand picked recommendations for events, places and activities in London

Tired of always hearing about some amazing event in London after its gone, missing out on the best activities? That’s where Dojo comes in.

One male suspect has also died, with Parliament sergeant-at-arms Kevin Vickers hailed for helping to stop the attacker reaching MPs.

Most of downtown Ottawa is in lockdown, say police.

A gunman has shot a Canadian soldier standing guard at the National War Memorial in Ottawa, then entered parliament and shots rang out, according to reports. People fled the building by scrambling down scaffolding erected for renovations, witnesses told the Canadian Press news agency. The top spokesman for Stephen Harper said the prime minister was […]

From birds and insects to a frog, iguana and lions: the beautiful shots of the Wildlife Photographer Of The Year exhibition.

Quirky London