Video: Oddbins’ wine answer to The Voice - search for The Palate is on

17:00 01 June 2012

Wine merchant Oddbins has launched its own answer to The Voice singing talent show – a search for the best amateur palate.

It is inviting wine lovers to put their taste buds to the test to stand a chance of winning a place on Oddbins’ tasting panel that decides which drinks go into its branches and on its website.

Winners of The Palate will also get a holiday of a lifetime in one of the world’s best-known wine regions.

The first round takes place in Oddbins branches over the next two weekends.

Each branch will select the best palates from the initial heats according to set criteria.

The search then progresses to a regional contest and then to a national level to select the overall winners.

Part of the competition will involve a ‘boot camp’ where contestants will receive a master class in tasting from the coaches who are three of the most respected wine critics in the country.

Like The Voice, the final will become a battle of the finalists as well as the coaches.

The competition is open to everyone as long as they are over 18 and not employed in the wine trade.

Emma Nichols, head of buying of Oddbins, said: “For our customers and the wine loving public as a whole, we are offering the chance of putting your taste buds to the test in a fun, relaxed and for the winner, an ultimately extremely rewarding way.”

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest Stories from SNAP.PA

The rapper has made a move to purchase the parent company of two European music streaming services.

Read more

EastEnders’ bad boy Dean Wicks will be questioned by the police over allegations he raped Linda Carter.

Read more

MPs are debating if such a treatment should be allowed, but the Church of England medical ethics adviser has warned against it.

Read more

Promoted content

Nothing says

Valentine’s Day is always a great and fun opportunity to show the one you love, just how much they mean to you.

Valentine's Day Afternoon Tea

London Hilton on Park Lane is inviting couples to celebrate this Valentines Day over a deliciously romantic afternoon tea at Podium Restaurant and Bar. Taking inspiration from the highly popular Confessions of a Chocoholic Afternoon Tea, London Hilton on Park Lane presents the ultimate romantic afternoon out with its Valentine’s Day Afternoon Tea.

Established in 1987, Tucci is one of the North's premier stores for branded clothing, footwear and accessories.

Save up to 70% on designer brands for Men and Women, including G-Star, Diesel, French Connection, Firetrap and many more….our sale is now on.

MPs are debating if such a treatment should be allowed, but the Church of England medical ethics adviser has warned against it.

Although he was out of the country at the time for the funeral of King Abdullah in Saudi Arabia.

Everyone – from Labour politicians and the French president to Hitler and democracy itself – fell foul of Churchill’s sharp wit.

Quirky London