Video: Oddbins’ wine answer to The Voice - search for The Palate is on

17:00 01 June 2012

Wine merchant Oddbins has launched its own answer to The Voice singing talent show – a search for the best amateur palate.

It is inviting wine lovers to put their taste buds to the test to stand a chance of winning a place on Oddbins’ tasting panel that decides which drinks go into its branches and on its website.

Winners of The Palate will also get a holiday of a lifetime in one of the world’s best-known wine regions.

The first round takes place in Oddbins branches over the next two weekends.

Each branch will select the best palates from the initial heats according to set criteria.

The search then progresses to a regional contest and then to a national level to select the overall winners.

Part of the competition will involve a ‘boot camp’ where contestants will receive a master class in tasting from the coaches who are three of the most respected wine critics in the country.

Like The Voice, the final will become a battle of the finalists as well as the coaches.

The competition is open to everyone as long as they are over 18 and not employed in the wine trade.

Emma Nichols, head of buying of Oddbins, said: “For our customers and the wine loving public as a whole, we are offering the chance of putting your taste buds to the test in a fun, relaxed and for the winner, an ultimately extremely rewarding way.”

Latest Stories

19:19
The case is being heard at the Old Bailey (Photo by Bruno Vincent/Getty Images)

A former public school boy accused of sexually assaulting an ex-classmate after a boozy night out told jurors that their encounter was “definitely consensual”.

Read more
Myles Lovell saved the lives of two people - and now wants to know how they are doing [Picture by St John's Ambulance]

A man who saved the lives of two people after their car flipped over is appealing for them to get in touch.

Read more
Seahorses are a protected species and trade in them is illegal (Photo by Dan Kitwood/Getty Images)

A Chinese medicine trader has been fined for selling sexual enhancement pills made with seahorse extracts in Elephant and Castle.

Read more

Quirky London

Quizzes

Can you guess which bridge crossing the Thames in London which? (Photo by Sean Gallup/Getty Images)

Do you know your Blackfriars from your Southwark, Cannon Street from Waterloo, or do all of London’s bridges look alike to you?

Read more
Amy Winehouse's second album became a classic

Are you an Amy Winehouse superfan?

Read more
I'm only going to say this once: Stand. On. The. Right.

James Bond is Britain’s most famous secret agent, and the capital is its most famous city, so it makes sense that 007 would live and work here when he isn’t gallivanting around the world.

Read more