TfL urges people to consider travel plans during Games. British and international weightlifter Rich Gorvin and Rob Frampton, an England’s Strongest Man and British Strongest Man top competitor in a TfL campaign.
Kay Atwal, Chief reporter
Tuesday, April 3, 2012
2:00 PM
Commuters should consider changing their travel routine during the Olympics so London’s transport system is able to cope with the increased strain.
Research from Transport for London (TfL) shows that, despite 84 per cent of Londoners being aware that travel will be affected during the Olympics, less than one in eight has actually decided how they may need to change their journeys during this time.
TfL has enlisted the help of Rob Frampton, an England’s Strongest Man and British Strongest Man top competitor, and British and international weightlifter Rich Gorvin, to bring to life one of the Get Ahead of the Games adverts at a disused Tube platform in Charing Cross Underground station.
The ad aims to encourage people to use the www.getaheadofthegames.com website and, if necessary, make alternative travel plans ahead of the Games this summer.
Ben Plowden, director of planning, TfL Surface Transport, said: “During this summer’s Olympic and Paralympic Games, there will be certain times and places when London’s transport systems will be very busy.
“The Get Ahead of the Games campaign is playing a critical role in encouraging the travelling public to plan ahead and ensuring London and the UK keep moving as the nation prepares to celebrate the biggest summer of sporting and cultural events in its history.
“By recreating this ad with real-life weightlifters and Londoners, we hope to encourage more people to start making alternative plans for their travel this summer.”
With information on how journeys could be affected, alternative routes and updates on what stations to avoid and when, www.getaheadofthegames.com is the one stop shop for people travelling in London this summer.
London’s travelling public will also be able to get live travel updates this summer on Twitter via @GAOTG.
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