Woodford Green Apprentice loser Michael Copp: Firing me was the wrong decision

13:57 06 April 2012

Apprentice contestant Michael Copp

Apprentice contestant Michael Copp

WARNING: Use of this copyright image is subject to the terms of use of BBC Pictures' Digital Picture Service (BBC Pictures) as set out at www.bbcpictures.co.uk. In particular, this image may only be published by a registered User of BBC Pictures for editorial use for the purpose of publicising the relevant BBC programme, personnel or activity during the Publicity Period which ends three review weeks following the date of transmission and provided the BBC and the copyright holder in the caption are credited. For any other purpose whatsoever, including advertising and commercial, prior written approval from the copyright holder will be required.

The latest contestant to be fired from The Apprentice says he regrets not putting up a convincing fight in the boardroom and insisted it was wrong to send him home.

Michael Copp, 32, who lives and works in Woodford Green having founded Dream Bedroom & Kitchen Designs in High Road, was given his marching orders during Wednesday’s show televised on BBC1.

The businessman faced criticism for failing to sell bottles of sauce during the condiment task.

But Michael says it was unfair to penalise him - and that the axe should have fallen on fellow contestants Katie Wright or Ricky Martin.

“It was the wrong decision to fire me because I don’t think it was the sales side that lost the task - it was the production side, which Ricky was in charge of,” he said.

“I could have kicked myself for not putting up more of a fight in the boardroom, like the others did.

“Ricky or Katie should have gone - it was a fine line between them, because what they did led to the failure of the task.

“I think they got away with it because they’re both good at putting a spin on the situation.”

Now in its eighth series. The Apprentice is known for the squabbling and back-stabbing between contestants - not least in the boardroom, where they must convince Lord Sugar that they are worthy enough to stay in the contest.

“I was expecting all of the backstabbing,” said Michael, who founded and runs a kitchen and bedroom retailer in Woodford Green. “I was expecting Ricky to pull out a few moves. Everyone is is fighting for the same thing.

“You don’t have time to stop and think about all that – everything goes so quickly.

“You get the idea, do the research, then you sell it. The time frame is so small.

“It’s hard work and you have to be a particular type of person to deal with it. But I’m a businessman, I have my own business, and am used to being in pressured situations. It’s not something I’m not used to.”

The experience was marred somewhat for Michael after suffering an illness for much of the time he featured in the programme.

“I had gastric flu for thee two of a half weeks but in all fairness, I didn’t moan about it or make a point of it in the boardroom, I just got on with it.

“It wasn’t great, but that’s the way the cookie crumbles sometimes.”

Michael grew up in Upney Lane, Barking, and attended Barking Abbey School until he was 15. He left with no qualifications but after working as a bedroom fitter for a few years, he took the plunge and decided to set up his own firm.

More than nine years later, the company is still going strong and he intends to expand in the near future.

In these difficult economic times, how does he manage to survive?

It’s not easy,” he said. “If you have the right attitude and you know what you are doing, you will succeed. And that’s how it has worked for me.”

Now his Apprentice dream is over, who is he putting his money on to win?

“Duane,” he said without hesitation. “I think he could go all the way.”

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest London news

Friday, September 4, 2015
Richard Powell was seriously injured in a fight at London Victoria station and died a few days later (Picture: BTP)

A 39-year-old man has died after sustaining serious head wounds in a vicious fight inside London Victoria station.

Friday, September 4, 2015
Insulting comments sent to prospective deputy Labour party leader Stella Creasy included 'you look like an alien egg' (Picture: YouTube)

‘She looks like she’s had more c**ks than hot dinners’ is just one of the charming emails Walthamstow MP Stella Creasy has received during her campaign to become deputy Labour leader. Watch her read them out to camera here.

Thursday, September 3, 2015
Police want to speak to this man (Photo: Metropolitan Police)

Detectives want to speak to this man after a woman was sexually assaulted as she waited for a bus on Wick Lane - at 1.30pm.

Thursday, September 3, 2015
A paramilitary police officer carries the lifeless body of Aylan Kurdi, 3, after a number of migrants died and a smaller number were reported missing after boats carrying them to the Greek island of Kos capsized. Picture: AP Photo/DHA/PA Images

A tweet from the account of Wimbledon UKIP candidate Peter Bucklitsch caused outrage today by stating Aylan Kurdi ‘died because his parents were greedy for the good life in Europe’.

Thursday, September 3, 2015
Natalia Czekaj was stabbed seven times

A plumber who sawed off his girlfriend’s head with a breadknife in north London has managed to escape a murder trial - because he is an alcoholic.

What is this?

Near You Now

Don't Miss...

Competitions

Happy viewing!

MyOffers are giving you that chance to win an amazing Samsung 55” Curve HD TV.

Read more
Get ready to take in the beautiful sights of London from above!

Are you always seeking unique ways to see your favourite city? This one is for you.

Read more
Shop till you drop!

Home to top name brands at great prices, TK Maxx is more like a treasure hunt than a shop. Perfect for grabbing a bargain or some hidden gems, you arm yourself with a trolley and go wild.

Read more