June 19 2013 Latest news:
Paul Lagan, London24’s Chelsea blogger
Monday, June 11, 2012
I bet there isn’t a Chelsea fan around the world who doesn’t know who are the Blues’ main sponsors.
Yeah it’s that snazzy TV and mobile phone manufacturer and German sports clothing company.
Far be it from me to add to their global reach by promoting them (although I’d be quite happy to accept a free Galaxy S 111 if they want me to), as I’m sure they are getting value for money from the exposure they are receiving as shirt sponsors and makers to the Champions of Europe.
But did you know that Chelsea has a sliding scale of sponsors?
The two aforementioned companies are what Chelsea call premium partners, underneath these, are platinum and then regional partners. There is also a group of official suppliers.
Chelsea and the sponsors and suppliers, are, I’m sure, delighted with their respective arrangements.
All these companies want their products and company messages spread around the world.
If the club is successful, then the products are viewed as being successful too – it’s the dream marketing equation.
If you were looking to buy a new TV, what make and model would be the first on your list?
It’s that association that grabs you. It’s your club, therefore you feel obliged to show loyalty, and so before I know it, I’m on their website and specing out a £1,500 ultra-thin, internet TV with full 3D capability.
It’s tough for us unsophisticated consumers, well, when I say unsophisticated, I’m probably in a group of one there, but you know what I mean.
But I suppose at least their message is in your face – you look at the shirt and then buy it, but the shirt looks nice so it doesn’t matter.
Also Lamps and JT look okay in it so maybe I will too – pity neither is fat and middle-aged.
Now my son wants the new away kit. I can’t believe it – I’d only just paid off splashing out on the last one.
Fifty quid to become a walking advertising board is not my idea of a good deal. I think I should be paid to wear the shirt.
There is no way I’m getting suckered into that game. In fact I’m thinking about not buying a shirt at all.
It’s bad enough that my gaff has a Samsung TV beside the drinks cabinet full of Singha Lager.
It’s certainly making me think twice about the holiday I booked with Thomas Cook Sport to go to Barbados, and I 188Bet that I will fork out top whack for the latest EA Sports game whenever it comes out.
Thankfully I’ll be able cope with it all by washing down copious amounts of Coca-Cola or perhaps Lucozade, ideally not spilling it on my new Dolce & Gabbana suit.
If all else fails and I’m struggling to get into a match at the Bridge, there’s always viagogo, real tickets for real fans.
Yeah, there’s no way I’m influenced by advertising.
I wonder if you have identified yet the companies associated with Chelsea.
As for the latest away kit, my boy is interested in; there is a good chance he will probably get it.
Unlike me, he’s a sophisticated consumer – he won’t be influenced by any subtle marketing ploy – intentional or not.
Anyhow, he’s suddenly become insistent that we change the toothpaste brand we have used for years. From now, on his say so, we will become an Aquafresh family.
I’m not sure what has prompted this sudden change but it happened at the same time he asked for the new shirt.
I wonder if there is any correlation between the colour scheme associated with the new away shirt and that particular toothpaste.
If Chelsea were ever to pull on board an official toothpaste supplier, I know just the company they should go for.