Chelsea chief believes Sauber F1 deal will start a trend

12:43 11 May 2012

Chelsea have signed a deal with the Sauber F1 team

Chelsea have signed a deal with the Sauber F1 team

PA Archive/Press Association Images

Ron Gourlay believes his club’s deal with the Sauber Formular 1 team will be the start of a partnership between football and Formula One

Chelsea chief executive Ron Gourlay believes that the Blues deal with the Sauber Formula One team will start a trend of football clubs going into partnerships with other F1 teams.

The west Londoners announced the deal at the end of April, which will see club branding appear on the Sauber car around the world from Silverstone to Montreal to Singapore to Brazil.

“I think they will follow, but the key is the lead here and it is ground breaking for us,” he during the first day of practice for the Spanish Grand Prix.

“There will be a huge amount of global interest around how this will evolve and we are engaged with that

“This is about bringing two of the biggest sports in the world from an awareness point of view together, and using both of our experience to drive both our businesses forward. I think you will see over the next few months that there has been a lot of thought that has gone into this and it is not just financial, it is about giving back as well.”

Gourlay insists that the deal with Sauber has more to it than having a Chelsea sticker on the car and selling more shirts.

“It’s not about just finance,” he added. It is about engagement, because at the end of the day the whole commercial world has changed. It is about engagement of that fan base.

“There is no point having 250-300 million supporters around the world if we can’t engage with that. So from my point of view we are just happy to have involvement with Peter Sauber, who carries so much weight within the sport.

“We have never and would never consider going into this with anyone but Sauber.”

Sauber driver Kamui Kobayashi was third in first practice with team-mate Sergio Perez in 15th.

Related articles

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest Chelsea news

Wednesday, September 2, 2015
Italian striker Simone Zaza (Photo by Claudio Villa/Getty Images)

The transfer window is officially over. Here are the latest transfer stories in the aftermath of deadline day.

Wednesday, September 2, 2015
Arsene Wenger the Arsenal manager (Photo by David Price/Arsenal FC via Getty Images)

Manchester City and Manchester United topped the Premier League spending charts over the course of the transfer window.

Wednesday, September 2, 2015
Michael Hector of Reading in action (Photo by Ben Hoskins/Getty Images)

Crystal Palace thought they had secured the transfer of Reading’s Michael Hector, only for the defender to join boyhood club Chelsea.

Tuesday, September 1, 2015
Papy Djilobodji of Senegal in action  (Photo by Mike Hewitt/Getty Images)

Nantes have announced the sale of defender Papy Djilobodji to Chelsea.

Tuesday, September 1, 2015
Marquinhos of PSG in action (Photo by Mike Hewitt/Getty Images)

Chelsea have reportedly made two attempts to sign Marquinhos from PSG in a dramatic deadline-day swoop.

What is this?

Near You Now

Don't Miss...

Competitions

Get ready to take in the beautiful sights of London from above!

Are you always seeking unique ways to see your favourite city? This one is for you.

Read more
Shop till you drop!

Home to top name brands at great prices, TK Maxx is more like a treasure hunt than a shop. Perfect for grabbing a bargain or some hidden gems, you arm yourself with a trolley and go wild.

Read more
Scones, jam and a cup of Earl Grey anyone?

Luxury boutique hotel Flemings Mayfair has recently launched The Drawing Room, London’s most stylish location for afternoon tea.

Read more