Chelsea chief believes Sauber F1 deal will start a trend

12:43 11 May 2012

Chelsea have signed a deal with the Sauber F1 team

Chelsea have signed a deal with the Sauber F1 team

PA Archive/Press Association Images

Ron Gourlay believes his club’s deal with the Sauber Formular 1 team will be the start of a partnership between football and Formula One

Chelsea chief executive Ron Gourlay believes that the Blues deal with the Sauber Formula One team will start a trend of football clubs going into partnerships with other F1 teams.

The west Londoners announced the deal at the end of April, which will see club branding appear on the Sauber car around the world from Silverstone to Montreal to Singapore to Brazil.

“I think they will follow, but the key is the lead here and it is ground breaking for us,” he during the first day of practice for the Spanish Grand Prix.

“There will be a huge amount of global interest around how this will evolve and we are engaged with that

“This is about bringing two of the biggest sports in the world from an awareness point of view together, and using both of our experience to drive both our businesses forward. I think you will see over the next few months that there has been a lot of thought that has gone into this and it is not just financial, it is about giving back as well.”

Gourlay insists that the deal with Sauber has more to it than having a Chelsea sticker on the car and selling more shirts.

“It’s not about just finance,” he added. It is about engagement, because at the end of the day the whole commercial world has changed. It is about engagement of that fan base.

“There is no point having 250-300 million supporters around the world if we can’t engage with that. So from my point of view we are just happy to have involvement with Peter Sauber, who carries so much weight within the sport.

“We have never and would never consider going into this with anyone but Sauber.”

Sauber driver Kamui Kobayashi was third in first practice with team-mate Sergio Perez in 15th.

Related articles

Live Blog Transfer Window Live - July 29

 

Latest Stories

18:02
The chair appears to move of its own accord - or perhaps there is a ghostly explanation?

The spooky goings on apparently took place just hours after a psychic medium took to the stage in Romford. Coincidence? Almost certainly...

Read more
People enjoy the Royal Victoria beach as temperatures reaches 28C in London.

This weekend saw London’s biggest manmade beach open at the Royal Victoria Dock in Canning Town.

Read more
Nightcapp was born when Graham's friends got fed up with him waking them up late at night for recommendations for bars [Image courtesy of Nightcapp]

It’s surprising how much it happens in this global city: last orders comes before you’re ready for it, and you’re left with the choice of finding a 24-hour off-license or getting the nightbus whilst disconcertingly sober.

Read more

Promotions

Renault-Zoe

The Renault ZOE follows on from the introduction of the electric Fluence ZE and Twizy, but unlike the former, the Zoe was designed from the ground up as an electric vehicle.

When no simple way to find Real Ale was at hand, 4 Ale enthusiasts got together to allow anyone with a smart phone to find Real Ale no matter where they happened to be, this was the birth of the Perfect Pint app.

London24 have partnered up with The Week magazine to offer you a complimentary issue – delivered free to your door.

TOP STORIES

Chelsea Transfer News

Quizzes

Guess the managers quiz

The managerial merry-go-round spins quickly these days so do you think you’ve got the knowledge to recognise the faces of all these football bosses?

Read more
Croatia's Daniel Prajnic, France's Paul Pogba and Portugal's Cristiano Ronaldo... three hair-raising World Cup stars (Picture: Archant/Getty)

The World Cup is a showcase of fantastic football... and terrible hairstyles. Try this quiz and test your knowledge of the wackiest barnets in Brazil.

Read more
World Cup countries quiz

It's about time you refreshed your brains about the countries competing in Brazil.

Read more
Which London club play their home games at this stadium...? (Photo by Jan Kruger/Getty Images)

Do you fancy yourself as a football ground buff? Test your stadium knowledge with this brilliant quiz.

Read more