Chelsea chief believes Sauber F1 deal will start a trend

12:43 11 May 2012

Chelsea have signed a deal with the Sauber F1 team

Chelsea have signed a deal with the Sauber F1 team

PA Archive/Press Association Images

Ron Gourlay believes his club’s deal with the Sauber Formular 1 team will be the start of a partnership between football and Formula One

Chelsea chief executive Ron Gourlay believes that the Blues deal with the Sauber Formula One team will start a trend of football clubs going into partnerships with other F1 teams.

The west Londoners announced the deal at the end of April, which will see club branding appear on the Sauber car around the world from Silverstone to Montreal to Singapore to Brazil.

“I think they will follow, but the key is the lead here and it is ground breaking for us,” he during the first day of practice for the Spanish Grand Prix.

“There will be a huge amount of global interest around how this will evolve and we are engaged with that

“This is about bringing two of the biggest sports in the world from an awareness point of view together, and using both of our experience to drive both our businesses forward. I think you will see over the next few months that there has been a lot of thought that has gone into this and it is not just financial, it is about giving back as well.”

Gourlay insists that the deal with Sauber has more to it than having a Chelsea sticker on the car and selling more shirts.

“It’s not about just finance,” he added. It is about engagement, because at the end of the day the whole commercial world has changed. It is about engagement of that fan base.

“There is no point having 250-300 million supporters around the world if we can’t engage with that. So from my point of view we are just happy to have involvement with Peter Sauber, who carries so much weight within the sport.

“We have never and would never consider going into this with anyone but Sauber.”

Sauber driver Kamui Kobayashi was third in first practice with team-mate Sergio Perez in 15th.

Related articles

Sign up for our news alerts today!

Our editors' picks for the day's top news delivered to your inbox or phone.

Sign up for email alerts Sign up for mobile alerts
1
2 3 4 5 6
7

Latest Chelsea news

Friday, February 12, 2016
Arsenal's Per Mertesacker (right) tackles Chelsea's Diego Costa, resulting in a red card (Adam Davy/PA Wire)

Chelsea manager Guus Hiddink has revealed Diego Costa broke his nose in training this week.

Friday, February 12, 2016
Steve McClaren (Photo by Mark Runnacles/Getty Images)

Newcastle head coach Steve McClaren will welcome Jack Colback back into his squad for Saturday’s Barclays Premier League trip to Chelsea.

Friday, February 12, 2016
Frank Lampard (Photo by Laurence Griffiths/Getty Images)

Chelsea legend Frank Lampard has urged the club to wake up in their talks with John Terry.

Thursday, February 11, 2016
Zlatan Ibrahimovic of Paris Saint-Germain (Adam Davy/PA Wire)

There will be plenty of talent on the free agent market this summer. Here’s our team of the best players available.

Friday, February 12, 2016
Gianluigi Donnarumma of AC Milan   (Photo by Marco Luzzani/Getty Images)

Chelsea scouts and goalkeepers are watching AC Milan stopper Gianluigi Donnarumma.

What is this?

Near You Now

Don't Miss...

Competitions

Champagne experience

This Valentine’s Day, the Coca-Cola London Eye is the perfect destination for lovebirds, offering a range of romantic experiences from Friday 12th February - Sunday 14th February 2016.

Read more
Sony Smart Ultra HD 55'' LED TV

Enjoy the ultimate entertainment experience in your living room with the Sony Smart Ultra 55’’ LED TV. Be the envy of all your friends with this huge TV- you can change your living room into your own cinema! Get the boys around to watch the football or get the girls around to watch the DVD of 50 Shades.. this is a prize that everyone would enjoy! Stand a chance to upgrade your current entertainment system by wining this fantastic prize.

Read more

Latest Tech News

Transport