QPR chief reveals slow progress on stadium plans

16:55 10 September 2012

Tony Fernandes

Tony Fernandes

PA Wire/Press Association Images

Rangers board identify ‘preferred option’ for site of new ground, but Beard says move is ‘complicated’

QPR chief executive Phil Beard has revealed the club have identified a preferred option for the site of a new stadium, but insists plans for a ground in west London are ‘complicated’.

Rangers this week announced a partnership with architects Populous to design a bespoke training facility at Warren Farm in Ealing, and hope to move there from Harlington in time for the 2014-15 season.

The QPR board remain confident of following that success with the acquisition of a site for the construction of a new ground, but despite having several areas of interest within close proximity to Loftus Road, Beard insisted plans remain at the earliest stage.

“We do have a preferred option, but these things are always slightly more complicated than you would like them to be,” said Beard.

“There are limited sites available to us that are big enough and have the transport links needed to build a new stadium. We are running feasibility studies on several of them.

“There are normally more parties involved so it takes a little longer to get decisions made. I would rather not raise expectations in terms of time and delivery because we are some way yet from knowing what’s going to happen.”

Despite Loftus Road’s capacity of less than 19,000, Beard believes QPR could fill a stadium of up to 40,000, as they capitalise on the interested created by the signings of globally-renowned players such as Korean star Ji-Sung Park and Brazilian ‘keeper Julio Cesar.

“I don’t think there is a magic number in terms of capacity. If you go about it in the right way, whether it’s 30, 35, 40 or 50,000, you can recreate the atmosphere of Loftus Road,” added the Rangers CEO. “But I think we all know that the magic number is not 18,500.

“It has to be economically viable. I want us to build the fan base over the next few years both domestically and internationally.

“We need to grow our financial revenue significantly in order to compete with other clubs, and to do that we need to find another ground. If we could stay here and increase the revenue then we would. But we made it clear from the start that we would not significantly raise the price of tickets and season tickets. If we stay here, we would ultimately have to do that. You would double or treble the prices and lose a lot of the core fans very quickly.”

Beard added that the primary short-term focus remains on shifting the first-team training set up from Harlington to Warren Farm.

“Having secured Warren Farm, we wanted to work with the best people in the industry to develop a training ground which will benefit not only the first team, but also the academy and the local community,” he added.“Populous are the perfect fit for us.

“Over the summer, a great amount of renovation has taken place at our current training ground at Harlington which has reduced the urgency for us to move to a new site.”

Follow me on Twitter @QPRTimes

Latest Stories from SNAP.PA

Michelle Keegan, Lorraine Kelly and Olivia Colman are ditching make-up to support Children In Need.

Read more

Biffo and Bobo better stay away from the town of Vendargues this Halloween.

Read more

As a state of emergency is declared in Burkina Faso, what does the future hold for its president and people?

Read more

Promotions

BT Home Smart Cam

When I was first told by my boss that I would be doing a review on the BT Smart Cam 100 I didn’t quite know what to expect. Before even looking at the product I was picturing it as nothing more than a web cam with a fancy name.

AGA Living Subscription

Every issue of AGA Living magazine is packed full of celebrity AGA owner interviews, interior and design features, ideas to inspire your culinary imagination, mouth-watering recipes and inspirational shopping ideas.

TOP STORIES

Quizzes

Arsene Wenger and Jose Mourinho go head to head (Photo by Shaun Botterill/Getty Images)

Football managers are either deified or chastised, depending on results and they are some of the most famous faces in the country.

Read more
Roy Keane  (Photo by Dean Mouhtaropoulos/Getty Images)

Roy Keane denied the world of more glorious beard action this weekend by shaving his famous chin hair off, however football is still littered with some impressive beards.

Read more
QPR's Loftus Road home. Picture: Ker Robertson/ALLSPORT

Prove your QPR knowledge with our brand new R’s history quiz.

Read more
Do you fancy yourself as a football ground know-it-all? Try our devilishly difficult quiz!

How well do you know your football stadiums? This brand new quiz from London24 will seperate the men from the boys...

Read more

QPR Transfer News

Friday, October 31, 2014
Adel Taarabt. (Photo by Ben Hoskins/Getty Images)

Harry Redknapp has warned QPR playmaker Adel Taarabt that he could waste his talent and fears that West Ham’s Ravel Morrison, who is currently on loan at Cardiff, is headed the same way.

Read more
Friday, October 31, 2014
Steven Gerrard. (Photo by Alex Livesey/Getty Images)

Liverpool captain Steven Gerrard is keen to continue his career beyond this season and admits he may be forced to move away from Anfield if the club fails to offer him a new deal and his availability would be sure to interest a host of London clubs.

Read more
Friday, October 31, 2014
Benoit Assou-Ekotto. (Photo by Jamie Squire/Getty Images)

Catch up with the latest transfer news and gossip from around the web with our handy round-up.

Read more
Friday, October 31, 2014
Rio Ferdinand. (Photo by Jamie McDonald/Getty Images)

Harry Redknapp has slammed the decision to give Rio Ferdinand a three match ban for an offensive comment on Twitter, especially as violent conduct on the pitch merits the same length of time.

Read more